Why reliance ecommerce not compilant

Reliance Retail has launched its ecommerce app ajio for fashion etc. doesnt even use the word MRP anywhere. Are they plain non compliant or Has legal metrology department given them a special waiver?? See attached. more  

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Yes, now it is a trend to print very high MRP to give leverage to retailers to give some discount to customers to lure them. I can be controlled only if all items arsubjected to GST and GST is charge able on the MRP. more  
There is also the other end where all TASMAC shops in Tamil Nadu blatantly charge a premium over MRP. No one even dares to question the premium being charged per bottle and the premium is not meager. It often exceeds 15% of the MRP!!! more  
As per rules, all products should contain MRP. How come ajio is exempted from this rule. more  
There is no importance of Printing MRP on packets because you may buy a product at Rs.3-5/- when MRP(printed) is Rs.12-15/- more  
There are many instances when e commerce sites put an inflated MRP and say they are giving a high discount. There is no fear of prosecution since justice delivery in Indian courts goes at snail pace. Consumers will have to check the prices in various sites and sometimes in stores before buying at e commerce sites. more  
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