Prices for Shirts Pants Pyjamas Tshirts
I recently had a zoom call with one of our family members in Bangalore who works as top management with a leading clothing brand rather they own many renowned brands in India.
Here is something revealing. According to him the production cost of a good trouser is INR 500, a good shirt or polo t shirt INR 300, a nice tshirt INR 200, a pyjama INR 300.
Whatever u are paying in a retail store or online is adding to profits somwhere in the supply chain.
MRP mark up is 60-80% above cost and then 50% off is shown as big deal discount.
Legal metrology and consumer dept you should look at capping trade margin for fashion sector at 40% more
Here is something revealing. According to him the production cost of a good trouser is INR 500, a good shirt or polo t shirt INR 300, a nice tshirt INR 200, a pyjama INR 300.
Whatever u are paying in a retail store or online is adding to profits somwhere in the supply chain.
MRP mark up is 60-80% above cost and then 50% off is shown as big deal discount.
Legal metrology and consumer dept you should look at capping trade margin for fashion sector at 40% more
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Why only for garments ? The same scenario applies for perfumeries. An analysis of formularies for many of the perfumes would reveal that their manufacturing cost would not be even 10% of the selling price. Fancy bottles. packages, advertisement ,'promo', limited availability (only in premier shops) adds up to the cost. Net profit to the manufacturers are not less than 500%. What about 'nutritious' foods and 'supplements' for children ? Will you deprive your children from such 'nutritious' foods and 'supplements', which are everyday and hours are being glorified by icons and switch over to 'bhusha' (screened from atta milled at your doorstep ), lightly roasted and mixed with full-cream milk and jaggery? Will you deprive your kid from skin nourishment oil formulations from fabulous brands/companies and rely on 'crude' groundnut oil or sunflower oil or sesame oil ? Last named one is becoming out of reach of common people - yet cheaper then 'genuine' olive oil. Maruti 800 or Zen are cars, so is BMW or Mercedes or Porsche or Lamborgini. If I drop at your place with any of the last named cars, I am sure to treated with better warmth than those listed in the beginning. more
Nov 06
Ms.Anshu Verma: Business is done for making profits and not for charity please. Whatever you reported are well known facts and nothing new in it. Question is what are your options? Should the customer not purchase ? more
Nov 05
it has to be aditya birla as they own all top brands of readymade garments in India , from Louis Philips , Vivaldi etc , butt that is how these employees get salaries in crores annually more
Nov 05
The rates should be market driven and should be based on liking, instead of material costs. more
Nov 05
It's a vicious circle. Tiger Woods is a great golfer. He has got millions of fans. Nike makes Woods their brand ambassador. His millions of fans start buying Nike products. Nike pays millions to Woods and makes that money several times over from his fans. The same can be applied to Tendulkar, Kohli, Dhoni, Sindhu, Phogat, Mary Kom and several others. It's all "mental manipulation"......to make money! "Designer Product" has put "brand" on a high pedestal. One wears Ritu Kumar, Tahilani, Shantanu and Nikhil etc. to show they are "someone". The same is happening in the rest of the world as well....no exceptions. We are manipulated mentally.....so much that we squeeze on other necessities in order to buy a Nike shirt or Adidas shoes. It's our own fault!! more
Nov 03
