Prices for Shirts Pants Pyjamas Tshirts
Here is something revealing. According to him the production cost of a good trouser is INR 500, a good shirt or polo t shirt INR 300, a nice tshirt INR 200, a pyjama INR 300.
Whatever u are paying in a retail store or online is adding to profits somwhere in the supply chain.
MRP mark up is 60-80% above cost and then 50% off is shown as big deal discount.
Legal metrology and consumer dept you should look at capping trade margin for fashion sector at 40% more
Maruti 800 or Zen are cars, so is BMW or Mercedes or Porsche or Lamborgini. If I drop at your place with any of the last named cars, I am sure to treated with better warmth than those listed in the beginning. more
The same can be applied to Tendulkar, Kohli, Dhoni, Sindhu, Phogat, Mary Kom and several others.
It's all "mental manipulation"......to make money!
"Designer Product" has put "brand" on a high pedestal. One wears Ritu Kumar, Tahilani, Shantanu and Nikhil etc. to show they are "someone".
The same is happening in the rest of the world as well....no exceptions.
We are manipulated mentally.....so much that we squeeze on other necessities in order to buy a Nike shirt or Adidas shoes.
It's our own fault!! more