HOW FAIR / JUST IS M.R.P. MARKING ?

This sort of full page advertisements we see very often ; in fact in some dailies it is advertised periodically . All that you have to notice is discounts from 15 to 25 % is given to various items .

There has to be a rationale in fixing the trade margins for such items. When a product is sold at 25% discount imagine what margin would have been permitted. At least 35% .No doubt perishable articles can have a big margin to protect the trader from going into losses when product expires. What is the need for products that have long shelf life like the chemicals like detergents and so on .

I think there should be some mechanism that will be close to reality and just to consumer . There are wise and bold customers who will bargain and get their way even in super stores. But the rest need a fair deal.
-In the interest of fellow customer . more  

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As I had pointed out in the past in commenting on some posts, it seems that there is lack of government guidelines to the manufacturers on arriving at the MRP of their products, as it is found that at least not less than 50% of products are sold by the retailers at much lower prices than the MRPs ascribed thereon. For example, one can refer to electrical & electronic items, clothings, toys, other house hold & kitchen items, edible oil and so on. These wide variables in actual prices and MRPs are taken as advantageous by the retailers and being encashed by luring the consumers with discount offers. This practice of inflated MRPs widen the scope of duping the consumers conveniently. However, there must be instances where discounts are given in real sense. The consumers should remain alert while going for marketing and preferably compare the prices at least from two shops. more  
Vividly reflected in Mr Daniel's post is diligent and pragmatic analysis of the psychology of the sellers, because their aim is to sell their product. In a manner it's not much different from donning the bride brightly for acceptance......Only the salesman concocts a different excuse..... more  
Weights&measures department main curruption incomes only petroleum dealerships then others... Thank ing you Mohanreddymutyala more  
I have seen few differences of a same product like the MRP but just shuffling the weight by 10%. If you see most of the product variants available at giant super markets won't be available in the retail market. The super markets gets tied up with companies to have a good margin for around to 30-50% and the companies also agree with them due to have high sales and also the order received in bulk and the payment to companies are credited instantly. That is the main reason whenever they want to clear the stock(due to being hold for a long time) in the mart/super market they offer heavy discounts. more  
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