Even Unilever believes in Fictitious MRP

One keeps hearing that FMCG companies operate on low margin but its actually not the case. See this attached example. Unilever top Fmcg publishes MRP of 530 for surf front loading washing powder but sells it for 360 or lower consistently. Have receipts to prove it for 12 months. See attached MRP label and screenshot of sale price.

Can govt bring in some law where mrp cannot be more than 50% of manufacturers Cost. That will cover profit for mfg, distributor stockist and retailer.

At the least brands like unilever shouldnt engage in such practices. This product should not have mrp of more than 400. I have always bought between 300-360. Imagine the uneducated consumer, they may be getting charged 530 for it. more  

View all 25 comments Below 25 comments
I have also observed this. Have you looked at olive oils. Even there a standard 50-60% discount off MRP is common. GST should be levied on MRP then all of these guys will stop doing fictitious MRP more  
Everything is manageable. We do not have working and effective grievance handling system. Chalta hi chelega culture. more  
Yes, we need good MRP pricing standards for these like daylight robbery. I am facing similar problems in buying Pampers, Horlicks, Pediasure, Cardburies and so on. The problem is the price of their sachet is less than their normal packing.

For Pampers sample packet of 2 pcs Large size costs Rs. 28 (14 /pc) and XL at Rs. 32 (16/pc), while packets of 24 pcs Large and 21 pcs XL at Rs. 399 !!?(Rs. 16.6/pc & 19/pc respectively.
(For my goodness the seller gave some discount and it is only upon him, because he can sell it upto MRP)

For Pediasure sure sachet of 20g costs Rs. 20 while 200g bottle costs Rs. 295 and saying Rs. 20 off on price 315 !!??

The same way Horlicks and cardburies and so many others sway in this cucumber city. more  
Heavens ! We are living in "andher nagri"....
They do anything they wish to.......with no one to check !! more  
In deciding MRP a Committee should be formed and one of the member must be from Govt and knowledgeable in the input cost and process etc.It should be around 1.5 times the production cost. more  
Post a Comment

Related Posts

    • MRP of Remdesivir reduced

      Thanks to all the good efforts of your circles on remdesivir black marketing menace and overcharging, GOI has intervened Nd MRP of Remdesivir has been lowered. Availability though is a different ma...

      By Sarika Bansal
    • Punishment for charging over MRP

      If a trader has charged me above MRP and I have receipt and packaging to prove the same, what is the process to file complaint and what is the penalty/punishment he will face?

      By Konkona Sen

      The government of India & the Ministery Of Health needs to stop the malpractice of printing inflated MRP on generic medicine. A generic medicine that has an MRP of Rs.120. can be purchased from...

    • Fictitious MRP practice continues

      See attached product called special pillow cover packaged product with selling price of INR 699. For everyone’s reference I am sharing the label of the product which displays MRP o...

      By Sarika Bansal
    • Nykaaa portal charging more than MRP

      Lot of women who order through portals like nykaa and myntra dont actually check receipt mrp and tags/label on product. See attached recent case with me. Mrp 160 charged 183. Problem is...

      By Gouri D
    • LC your cant charge above MRP movement is working

      Great case study circles. Here in hyderabad meridian restaurant charged a consumer 10 rs over MRP and had to pay a fine of INR 25000. All legal metrology controllers must wake up to implement this ...

      By Nikita Mehra
    • Multiple Quantity price online is an issue

      See attached Printed MRP of 1 pen Rs. 400; So MRP of 3pens Rs.1200. Amazon seller onlinestationeryshop claims 3 pens' MRP Rs.1500, Post discount price 1380. Thus seller is charging Rs.180 more than...

      By Meeta Sinha
    • Price Vs Quantity of Products

      Dear Learned Reader, Wishing everyone a very happy & prosperous New Year 2021. I wish to bring to your kind notice that after the breakout of Covid19 most of the manufacturer ...

      By Anoop Kishore Bhatnagar
    • Flipkart sellers listing products above MRP

      See MRP of 179.50 listed as 278. Can such sellers who mislead consumers be booked by legal metrology?

      By Preeti Kumar
    • Apple charging GST over MRP

      Apple website in India and its employees seem clueless about mrp and that gst cannot be charged above mrp. See attached mrp on invoice 4900 box 4500. Can legal metrology folks book them ...

      By Ankita Jain
    • MRP loots are rampant and legal metrology sleeping

      Kindly raid Narayana Health of Devi Shetty and his son Viren Shetty company Amaryllis healthcare. Amaryllis is supplying PPE kits to narayana health hospital chain by manipulating MRPs ...

      By Shirisha Kumar
Enter your email and mobile number and we will send you the instructions

Note - The email can sometime gets delivered to the spam folder, so the instruction will be send to your mobile as well

All My Circles
Invite to
(Maximum 500 email ids allowed.)