Appointing celebrities to solve core problems :

Appointing celebrities rather than fixing the core problem :

The approach of Swatchh Bharat appeared good in the beginning when they formed local circles to elicit information and valuable suggestions. But after realizing the challenges to keep India clean the whole system seems had shifted from reality and to resort to some easy methods to divert the attention of its failure.

The Swatchh Bharat instead of spending huge amounts and time to advertise through the celebrities should adopt a process oriented approach with all the inputs from the valuable circle members. Some of them were :

* consciendize the public on the civic sense .
* Provide sufficient collection bins commensurate with the capacity to produce Garbage.
* Bring in a new work culture in Garbage collection to suit the generation and the quality of garbage for instance Bio degradable , non degradable .All this needs more man hours to tide over the situation . The present man hours is not at all sufficient . The whether the existing staff and their services are utilized to the full ? If not the duty is to supervise to utilize to the full capacity.
* If the above is done , that the existing staff and their man hours are utilized fully and yet more required only then hire additional staff . Celebrities will not do the job that the situation requires . Even the Ministers taking the broom on a day for their own publicity will end after the photo and the article appears in the Media.
* Instead of celebrities an appeal by the concerned Ministers in the media for a week in every language should be much more effective. Side by side they should also motivate the workers . They cant expect students senior citizens and citizens to do the cleaning , which should have been done by the paid Municipal workers.
*Media can play a great role to consciendize the magnitude of the problem and also seek co operation for people .
As most of the above failed or wasn’t implemented the final and most effective step is arrived at :
I THINK THE GOVERNMENT HAS REALIZED AND THOUGHT ABOUT SPOTFINES BY THE CENTRE TO AID BETTER SANITATION AS SPOKEN BY THE JOINT SECRETARY OF THE URBAN DEVELOPMENT.

All this boils down to Prevention, Segregation , periodic collection , recycling ,composting , destroying , disposal more