Why start up India scheme has failed to take off ?

NEED FOR INVESTIGATION BY GOVERNMENT OF INDIA

Immediately after the Prime Minister Narendra Modi announced Start Up India programme and organized an inauguration function in his characteristic event management style, there was much euphoria in the country about this programme . Many thought that Mr. Modi has given a huge opportunity to young persons with enthusiasm and ideas to launch their projects, that would lead to chain of projects in multiple directions. Liberal schemes and incentive programmes were also announced by Modi government.

Has the scheme run it’s course :

up with the mood , several equity funding organisations and rich industrialists like Mr. Tata and Mr. Nilenkeni came forward to invest in such projects by extending equity support. However, the Start Up India scheme now appears to have run it’s course, leaving disappointment and loss of hopes about the long term prospects of Mr. Modi’s initiative.
While a few start up projects may be doing well, the ground reality is that the overall scenario is one of despondency.

Primary requisites for success :

One of the primary requisites for success in any commercial and industrial venture is the high quality pre investment studies which should be carried out in a methodical and systematic way , instead of rushing with the ideas to announce the projects. In the absence of carrying out investigation on the challenges and prospects of the project opportunities , costly mistakes would inevitably set in and the project promoters will learn at the cost of the projects.

Many young persons jumped into the Start Up India fray without adequate experience and exposure in chosen field of activity. Nothing is a substitute for experience in launch and management of ventures. Mere possession of investible resources or availability of fund or academic or professional qualification will not by itself ensure success of the venture, in the absence of intimate knowledge of the issues involved and the project promoters having the requisite attributes to face the trials and tribulations .

In any project, taken up for implementation, there will be positive and negative factors . The success can be ensured only by the capability of the project promoter to tackle the negative factors . This is where most of the start up entrepreneurs have failed to measure up to the need.

Choice of soft options :

Most of the start up entrepreneurs have chosen the soft options and involved themselves in activities such as distribution and trading or simple service oriented functions, where there is bound to be severe competition. In such activities like retail marketing functions, there are traditional entrepreneurs in India whose families have been involved in the functions over several generations and such persons may not have lofty qualifications but would do extremely well, due to the intimate knowledge of the functions , attained by first hand experience over a period of time. In such competitive conditions, start up entrepreneurs have been found to be wanting and not equal to the traditional competitors involved.

One particularly noteworthy factor is that a very few promoters have entered into manufacturing activities or in fields such as chemical and biotech industries where the challenges may be high but competition much less and profit potentials very attractive.

Abnormal salaries :

The absurdity of abnormal salaries offered to the executives by several start up ventures only indicate the lack of care and caution by the promoters . Obviously, they would have done optimistic calculations with regard to the profitability, succumbing to wishful expectations. Before long, they find that they have burnt their fingers. They just do not play according to the business rules due to lack of training and experience and abnormal salary offers clearly prove this.

Need for investigation :

What is strange that even experienced persons like Mr Tata and Mr. Nilenkeni have failed to see the writing on the wall , when extending generous support to the start up entrepreneurs by way of equity.

It is high time that an organized investigation should be carried out by the government of India to clearly find out as to what has gone wrong and why this worthy scheme has failed to match the expectations.

One only hopes that a proper investigation on the state of Start Up India projects would be ordered by government of India that would provide right lessons for the benefit of the future players.

Mr.Modi’s Start Up India project scheme is certainly a good and progressive idea . But, many times we find that good schemes fall out on the way when implementation is done without the needed caution , forward planning and in great hurry.

N.S.Venkataraman
Diector
Nandini Consultancy Centre
www.nandinichemical.com more