Why start up India campaign not taking off
Certainly , Prime Minister has taken several proactive and appropriate measures to promote the make in India / start up India campaign. The problem is not with Modi government but with the mindset of the country men , particularly those belonging to younger generation who have been targeted by the Prime Minister to rope in for the schemes.
Whatever projects that have been announced under make in India/start up India largely involve financial or services or trading sector and are not so much concerned with manufacturing sector and technology development initiatives. The manufacturing sector and technology development efforts in the country are certainly falling way behind in growth and advancement , not only in the large scale sector but also in the medium / small scale sector.
It is tragic to see number of organisations who have been hitherto manufacturing products opting to shut down the units and instead involve themselves in trading activities by importing and trading the products which they were once producing. Several cases can be readily cited. For example, Pidilite industries which was once producer of Vinyl Acetate Monomer (VAM) have shut down the plant and is now importing and trading the same product.
Obviously, Indians including those belonging to younger generation want easy methods to do business and make money which is possible in the financial / trading / services sector but not in manufacturing sector or technology development functions.
A huge change in the mindset of the people, particularly belonging to younger generation is the need of the day and is vitally necessary for Indians to develop sense of pride in taking up and executing manufacturing projects that could be challenging and venture to export such manufactured products in the competitive global market.
Prime Minister Modi has to recognize this lack of dynamism of the people to venture into manufacturing sector, by boldly pointing out this inadequate mindset , which appears to be an attitudinal problem for an average Indian.
The basic reason for Modi’s innovative schemes like clean India campaign and make in India / start up India not taking off at the desired speed is the mindset of the people.
Make in India / start up India programme may end up in vacuum , if it would not result in creation of manufacturing activity in the country in a spectacular way.
Obviously, Prime Minister has to wage a battle in the minds and hearts of Indians to bring out the entrepreneurship spirit in them. Efforts to create “ease of business” climate by itself is not enough. Prime Minister Modi has to go far beyond this.
Nandini Voice For The Deprived