Why Govt. of India cannot ensure implementation of Regulations of Indian Medical Council for medical professional.

Each one of us might have come across an advt. of Sensodyne Tooth paste where a dentist doctor mainly Dr. Niharika Gulati is endorsing a product "sensodyne tooth paste". As per rules Sec 6.1.1 of Indian Medical Council, no physician or medical professional is allowed to recommend or endorse any product and cannot be advertised. However this advertisement is being shown on various channels without any restriction. The matter was taken up with Advertising Standard Council of India (ASCI) who stated that they are unable to take any action against the said doctor being practicising in UK. This part of ASCI has really surprised basically on 3 counts 1) It is in violation of Regulations of Indian Medical Council 2) This advertisement is banned in other countries 3) Will Govt. of India allow any advertisement of pornographic movie if it is picturise by foreign actresses and 4) Why they cannot ask Sensodyne Toothpaste manufacture or even E-media to stop advertising such product which is in violation of regulations.
However, the author of the post sought the manufacturer to share the endorsement reports as in the advertisements state 9 out of 10 dentisit recommend to use sensodyne. It is almost more than three months, the company has failed to produce the reports. The message sent the manufacturer is quoted: "I refer to your various advertisement in Radio as well as various TV channels highlighting endorsement of sensodyne toothpaste by Dentists. In fact the home page of your website also states that 9 out of 10 Dentists have recommended use of sensodyne. It also states Sensodyne has continually provided clinically proven relief from sensitive teeth.
I request you to please forward us the recommendations of the Dentists as well as clinical report proving relief from sensitive teeth as being claimed by you in various advertisements as well as your web-site. "

Since the company has failed to substantiate their claims, the best way seems to be boycott the products which is not authenticated by the claims. more  

View all 8 comments Below 8 comments
Dear Friends, Thanks all of you for your encouraging comments. The status is that I wrote to ASCI (a body for implementation of advertising code) which has turned down on the pretext that the Doctor is foreign based. They were again requested to take action against advertiser and advise for stoppage of such advertisement. No action has been taken by ASCI possibly ue to certain vested interest. Yes I agree PIL could be the route but if someone can assist me on voluntarily basis I am prepared to do so. more  
Action can definitely be taken against the Company for falsely using the name of Doctors for endorsing its products thereby inducing the public at large to buy its products. PIL can be filed against the Company for falsely using the name of Doctors. The Doctors can also file complaint against the Company and can claim compensationfor misusing their names. more  
Can action not be taken against a company falsely using the name of Doctors for endorsing its products thereby inducing the public at large to buy its products. more  
I for one, have a problem of tooth sensitivity. But I use another toothpaste which is greatly helpful, and deliberately avoid using Sensodyne, noticing their aggressive ad campaigns. If awareness of such fraudulent practices spreads, the end will be achieved. more  
Your writing has recommended boycott as a measure, theoretically it sounds as a good or best option but how practical do you think this can be? more  
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