Why Govt. of India cannot ensure implementation of Regulations of Indian Medical Council for medical professional.

Each one of us might have come across an advt. of Sensodyne Tooth paste where a dentist doctor mainly Dr. Niharika Gulati is endorsing a product "sensodyne tooth paste". As per rules Sec 6.1.1 of Indian Medical Council, no physician or medical professional is allowed to recommend or endorse any product and cannot be advertised. However this advertisement is being shown on various channels without any restriction. The matter was taken up with Advertising Standard Council of India (ASCI) who stated that they are unable to take any action against the said doctor being practicising in UK. This part of ASCI has really surprised basically on 3 counts 1) It is in violation of Regulations of Indian Medical Council 2) This advertisement is banned in other countries 3) Will Govt. of India allow any advertisement of pornographic movie if it is picturise by foreign actresses and 4) Why they cannot ask Sensodyne Toothpaste manufacture or even E-media to stop advertising such product which is in violation of regulations.
However, the author of the post sought the manufacturer to share the endorsement reports as in the advertisements state 9 out of 10 dentisit recommend to use sensodyne. It is almost more than three months, the company has failed to produce the reports. The message sent the manufacturer is quoted: "I refer to your various advertisement in Radio as well as various TV channels highlighting endorsement of sensodyne toothpaste by Dentists. In fact the home page of your website also states that 9 out of 10 Dentists have recommended use of sensodyne. It also states Sensodyne has continually provided clinically proven relief from sensitive teeth.
I request you to please forward us the recommendations of the Dentists as well as clinical report proving relief from sensitive teeth as being claimed by you in various advertisements as well as your web-site. "

Since the company has failed to substantiate their claims, the best way seems to be boycott the products which is not authenticated by the claims. more  

View all 8 comments Below 8 comments
Dear Friends, Thanks all of you for your encouraging comments. The status is that I wrote to ASCI (a body for implementation of advertising code) which has turned down on the pretext that the Doctor is foreign based. They were again requested to take action against advertiser and advise for stoppage of such advertisement. No action has been taken by ASCI possibly ue to certain vested interest. Yes I agree PIL could be the route but if someone can assist me on voluntarily basis I am prepared to do so. more  
Action can definitely be taken against the Company for falsely using the name of Doctors for endorsing its products thereby inducing the public at large to buy its products. PIL can be filed against the Company for falsely using the name of Doctors. The Doctors can also file complaint against the Company and can claim compensationfor misusing their names. more  
Can action not be taken against a company falsely using the name of Doctors for endorsing its products thereby inducing the public at large to buy its products. more  
I for one, have a problem of tooth sensitivity. But I use another toothpaste which is greatly helpful, and deliberately avoid using Sensodyne, noticing their aggressive ad campaigns. If awareness of such fraudulent practices spreads, the end will be achieved. more  
Your writing has recommended boycott as a measure, theoretically it sounds as a good or best option but how practical do you think this can be? more  
Post a Comment

Related Posts

    • Onion Prices

      Big Basket is listing onion at 169 a kg in Delhi NCR. What the hell. The situation was supposed to get better by Dec 15. What happenned? Protests?

      By Sudesh Rai
      /
    • Service charges at restaurants

      Most customers remain ignorant of service charges as they do not carefully look at bills. Why should it not be mandatory for restaurants to display promptly if they are charging for services and i...

      By SUSHIL BHATIA
      /
    • Harassment by IGL

      IGL has incorrectly linked my father's mobile no. with 100+ BP nos. problem is that with each bill generation, each payment, each service message by IGL, all such SMSs are sent to my fathers mobile...

      By Ashish Jain
      /
    • Water bills in recognised colonies of Delhi

      I have been receiving water bills in the range of @ 2000/- per month and no bills are generated like it used to be 4 years ago Chits are dropped in letter boxes and lots of people in my colony...

      By Dr. Neelam Nath
      /
    • MRP Fraud by Taneja Jaquar East of Kailash

      This store in east of kailash believes in deleting original mrp and overwriting with hand. He cheats customers like this. Legal metrology should raid them immediately and jaquar should s...

      By Azam Yusuf
      /
    • BSES staff is not supporting reduction of my electricity load

      BSES staff is not doing support to reduction of my electricity load, as of now i have to pay fix charges of 5 kw which is unfair. past 9 months. firstly tols that you can change name in ur bi...

      By Vivek Gupta
      /
    • PNB charges regularly anual charge while ATM DATE IS EXPIRED FROM 4YEARS

      my father account is in Punjab NATIONAL BANK, our ATM card is expired on 2015 and never reissued by bank. when i check my passbok then found bank is charging Rupee 117 annual charge for every year....

      By Vivek Gupta
      /
    • Tatasky is cheating viewers

      I agree with consumer of Tatasky. The revised tariff and grouping of channels have been done with a view to cheat viewers. I am surprised at TRAI's silence. Is the new regulation meant to benefit t...

      By Ranjit Datta
      /
    • Spice jet fleecing

      Delhi - Prayag air fare on 14th feb is 18000.00. What a crook . Exploitation on the occasion of kumbh . Why govt don’t take action . No concession for senior citizens

      By Rajeev Bhargava
      /
    • Uber Taxi and Drivers

      I booked Uber Taxi on 25th Dec.2018 near Nirmal Tower,Barakhamba Road,New Delhi. The driver confirmed on my mobile that reaching shortly. After waiting 15minutes, the drive cancelled the trip and U...

      By T D Bhatia
      /
    • UBER TAXI

      CAN ANY ONE TELL ME HOW TO TALK TO UBER CUSTOMER CARE. HOW THEY ARE CHARGING THE FARE FOR INTERCITY TRIPS. THE PRICE MENTIONED IS NOT CLEAR WHETHER IT IS RETURN OR SINGLE. THE PRICE CHARGED IS RS.3...

      By D K GUPTA
      /
Share
Enter your email & mobile number and we will send you the instructions

Note - The email can sometime gets delivered to the spam folder, so the instruction will be send to your mobile as well

Please select a Circle that you want people to invite to.
Invite to
(Maximum 500 email ids allowed.)