To counter ‘AAP effect’, BJP revamps campaign - Indian Express

We need to get aggressive AAP team and AAP circle members!!

The party is preparing a campaign strategy for every group that voted for the AAP in the Assembly elections. To woo women voters, the BJP is taking the help of bhajan mandalis. To target youth, the BJP will hold street plays. To get Muslim votes, the party’s minority cell will be mobilised and to reach out to professionals, the social networking teams are in place, a BJP leader said.

The party has started an online group called ‘Local Circles’. “This is the first online local community for residents of Delhi/NCR, who support Narendra Modi and want him as the prime minister of India. Members can communicate and collaborate with each other to create awareness and promote Modi as the next prime minister,” reads the mail sent out by the BJP.

The BJP sources said the party has strategised its campaign in the city to create maximum impact in minimum time.

“We don’t have much time and as there are several units already campaigning, we have prepared a bouquet of activities that we will launch in the next three-four days. It will be done in a layered manner so that no area is left uncovered,” a senior leader said.

http://indianexpress.com/article/cities/delhi/to-counter-aap-effect-bjp-revamps-campaign/ more  

View all 10 comments Below 10 comments
Dear Agarwal Sir ,

This was addressed to you .

Best regards

Anil
Sent from BlackBerry® on Airtel more  
Am in agreement . And Well said !

Anil more  
Well , Political reporting is a bit like Cricket today . Match is not
fixed only few
'key' players are paid .That's how and why you see not an entire Channel
and/
or Newspaper going one way . Few 'committed' ones report their Masters'
Voice
and rest go business as usual . That's how you get the balance !

Anil Budhiraja more  
Sikha JI, BJP may try any ideology or vote gaining matmatics to be in power but this time voter will apply his brain 100%. more  
Dear Ms. Jain , if you are the member of any of BJP supporting local circles , can you fwd the invite to me pls. more  
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