On;y 28 pct consumers trust advertisements
Many of you over the last 2 years have been sharing your experiences with Misleading Advertisements on LocalCircles, esp in Consumer related circles. Many of you also voted in the survey on Misleading Ads. Below is the final survey report.What consumers want on Misleading Advertisments
The same has been shared with the Department of Consumer Affairs and it has been suggested that the Government at the earliest forms its advertising code which can then be administered by the upcoming CCPA (Central Consumer Protection Authority)
You are welcome to share the report via social media so more people become aware about the same. If you have any recent experiences in light of the COVID-19 pandemic or otherwise where you find that brands are taking advantage and misleading consumers, do share the same. more
I the government mean it, it must enforce the standards.
Any claim, directly or indirectly, must be supported by scientific results.
Complaints by the citizen shall be online as well, and the complainant must receive the investigation and verdict soon. more
The Advertising Standards Council of India (ASCI)", is a self-regulatory voluntary organization of the advertising industry in India. It is a non-Government body. ASCI is committed to the cause of self- regulation in advertising ensuring the protection of the interest of consumers.
But in reality, ASCI is virtually a toothless organisation and can take no action against any business house or firm for giving misleading advertisements. Let the government take the responsibility of penalizing for giving misleading advertisements. more
More the celebrities endorsing a product the more fake the product will be. Consumer laws have been formulated save the advertiser from litigation. Proposed laws should also have severe punishment not only for the advertiser but also for the celebrities endorsing the product & the offence should be non bailable. more
It will not be possible to discipline the suppliers regarding misleading ad. This has been happening since 4 decades, and no change has happened despite consumer law in place. The law takes its course only when appeal is filed. majority of the people do not believe the adds and consider taking the suppliers to court, not worth spending time and money. Best way to educate the consumers not to believe the adds right away. Instead they can ask the retailers to give evidence of the claim of the adds. more
Consumer affairs ministry does not respond or act on the complaints sent to them. Consumer protection law is only in books & court only not followed in practice. I have experienced it for last 10 years. Two online portals NCH& PGPortal are available but they are of no use. more