Media corruption - is it true
How has the BJP, a party which has so far been enjoying a streak of unparalleled electoral results in many parts of the country, managed to get such a drubbing in the National capital? Even the Indian cricket team would have done better than this.
To a great extent by underestimating the power of the mainstream media!
The mainstream news media has been running a relentless campaign against the BJP and it’s quite baffling that the BJP leadership has failed to acknowledge this existential threat. It’s been clear to even an unseasoned, apolitical observer that Kejriwal is a media creation and he was propped up when all the juice from the Congress party had been extracted and nothing remained over there.
The Congress party used to whine that Narendra Modi was a media creation while it was media’s compulsion to cover Modi’s rallies during the run-up to the 2014 general elections because otherwise their TRPs would plummet. Left to their own devices, no stone was left unturned by the mainstream journalists to get Narendra Modi labelled, both nationally and internationally, a mass murderer. Consequently, their decline has been proportional to Modi’s rise. Ever since Narendra Modi has come to power it has been his constant endeavour to render these smug journalists drunk on the power bestowed upon them by successive opportunistic regimes, mostly the Congress party, irrelevant.
DELHI RESULTS 2015
The stakeholders in the mainstream news media understand that – while Narendra Modi remains unchallenged, they have an insecure future. This is because their future mostly depends on non-performance. And it is not just their future, it is the future of all who have thriven on the soil of corruption. The chain of corruption is as strong as its weakest link, as the saying goes. From top to bottom there has to be a strong web of corrupt individuals at strategic positions otherwise the entire web will crumble. Kejriwal is the only beacon of hope when every other political party has proven to be a disappointment. No matter how outstanding, this victory is a “doobte ko tinke ka sahara” sort of victory for the media.
The mainstream media has been tackling the BJP at two fronts mainly: portraying the fringe elements in the BJP as mainstream elements while hyping up the AAP’s false claims round-the-clock without ever questioning them critically.
Inflation has come down, the petrol prices – whether due to international prices or whatever – are constantly coming down, electricity rates have come down, India’s international stature has grown tremendously and no major terrorist attack has happened and many such attacks have been foiled. Do you come across these debates on news channels?
You see a chapati being thrust upon a Muslim during Roja and the BJP reps being on the defensive. You see Sakshi Maharaj being elevated to the level of Hitler and the BJP, again, being on the defensive. You see the statements of Yogi Adityanath being broadcast 24 x 7. The BJP is associated with the love jihad campaign. The BJP is associated with the ghar wapsi campaign. The BJP is accused of not being able to control extreme elements. The BJP is accused of killing Mahatma Gandhi. The BJP is accused of skewing the “Ganga-Jamuni thezeeb”. The BJP is accused of not being able to control the attacks on churches and other minority institutions. The BJP is accused of communalising the so-far secular fabric of the country. Narendra Modi is accused of remaining silent about divisive forces within the party. Barack Obama suddenly becomes a secular hero preaching the communal Modi government the idea of priority and inclusivity.
What has been happening in the economic front? What are the pros and cons of the various policies being launched by the government? Has any news channel discussed that India has just made a world record by opening crores of bank accounts in a matter of a few weeks? Has it been discussed in the electronic media that the BJP government is effectively implementing the MNREGA scheme while the Congress party had turned it into a super wheel of corruption? No. For the media, what Sadhvi Niranjan Jyoti says is more important than India’s stand on the World Economic Forum. How many channels have discussed the “Beti bachao, beti padhao” campaign?
When Kejriwal claims that cauliflower was selling at Rs. 8 per KG we don’t have even a single journalist asking exactly when it was that people were able to purchase cauliflower at such rates. When tabulated data comparing prices during 49 days of the AAP with those of the BJP days at the Centre are pasted all over the capital, not a single journalist investigates into the matter and comes up with the correct figures – not even someone from the BJP, surprisingly.
So the basic tactic has been – highlight the fringe elements as main elements in the BJP and provide an undiluted platform to all the whimsical statements from the various AAP leaders.
Well, the media does what it has to do, but the central problem lies with the outlook of the BJP and its supporters. Their main argument so far has been that during the general elections, Narendra Modi faced the most hostile media and if he could become the PM then, then what’s the problem now? What has changed?
Back then Narendra Modi was the underdog. He was, despite all the odds and vicious campaign, putting up a fight against one of the most corrupt regimes in the world. Just as the BJP has underestimated the media now, the media and its political masters had underestimated Narendra Modi back then. All this worked to his advantage. This couldn’t have lasted forever.
BJP in Delhi failed to counter Lutyen’s Media narrative. Did BJP underestimate the power of the mainstream media in Delhi ? Why was BJP’s 2014 Digital Machinery not used to effectively counter MSM narrative ?
No analysis of 10th February will be complete without critically questioning the role played by Delhi media in AAP’s resounding mandate.
While one may well ask how long before Lutyens Media extracts its pound of flesh from Kejriwal, there is no denying the fact that the Delhi election results are a wake-up call to the BJP on communications strategy lessons it forgot from its own 2014 victory. more