Buying ads in news paper

What is the best way of doing it. Is one better of calling news papers directly or some appointed ad space sellers. How does it work most effectively from cost stand point for advertiser? more  

Thanks everyone. It helps. more  
Kindly contact at 9716019444 Ms Anita sharma from an ad agency. We have tried there services few times with the best prices. You can my reference to if required more  
Agree with Ashish. A lot depends on the frequency of ads planned. Accordingly, rates may vary. more  
better to have quotation from newspaper directly and also from agents. then only one can crack a good rate for regular advertisements more  
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