Hello, I have been trying to get a business model right for our startup. How to calculate revenue from advertisement. Assuming I have 1M users, 10% actively using any given day and engaging for 2 min daily. I have been struggling to get the ad revenue number right. more
Dear Manjunath The Ad revenue depends on several aspects. Like the industry sector you are looking for, the target audience, the popularity of your site, etc. Further the revenue is based on any one of three aspects i.e. CPM, CPC and CPA. Each client adopts either of these basis to give the ad revenue. Which again depends on Industry Sector. To understand further in detail on these aspects you can reach me at shrinivasraop@yahoo.co.in. Where you can put your detailed plan and we can work out the necessary projections for your requirement. We are providing such type of services under www.startupdisha.in . Please visit the website for desired services and feel free to contact us. We encourage the startups and help them for designing their business model. more
Dear Mr Rao, Your post on Advertisement Revenue for Start Up is not clear as to the detail of the product you wish to generate revenue. However it depends on the media and target audience with age group for any product, The presentation should be such, that it attracts the viewer, only than you would be in a position to generate revenue from advertisement – in simple words, its subjective more
Manjunath, you should look at ARPU. Check this acronym online and you will get your answer, at least partially. It stands for Average Revenue Per User. For more details reach out to a Digital Marketing person. more
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By Sudesh Rai
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