Wake up FSSAI

The U.S. FDA yday gave restaurant chains and packaged food companies a goal of reducing sodium levels by an average of 12% - part of its attempt to clamp down on preventable health issues like high blood pressure.

High high time FSSAI mandates this for all restaurants and FMCG brands esp chocolates, cakes, Biscuit, snacks etc.

Please share this far and wide or they will not act. Only when the ministers and officers get the message from their children wife boss super boss friends that they jump to action..

The U.S. Food and Drug Administration on Wednesday is pushing to cut salt levels by an average of 12% in food ranging from packaged meats to cheese, trying to clamp down on a growing epidemic of preventable health issues that has plagued the country.

In far-reaching guidelines, the FDA is seeking voluntary short-term lower sodium targets for food manufacturers, chain restaurants and food service operators - focusing largely on processed and take-out food.

The agency wants to cut sodium intake to an average of 3,000 milligrams per day, compared with 3,400 mg over the next two and half years.

But the average intake would still be above the Dietary Guidelines for Americans' recommended limit of 2,300 mg per day for anyone over 14 years of age.

The U.S. Food and Drug Administration on Oct. 13 issued new guidance that aims to cut salt levels by an average of 12% in foods ranging from packaged meats to cheese in an effort to thwart preventable health issues.
The U.S. Food and Drug Administration on Oct. 13 issued new guidance that aims to cut salt levels by an average of 12% in foods ranging from packaged meats to cheese in an effort to thwart preventable health issues.
The decision is likely to affect the consumer packaged foods industry and major players PepsiCo Inc (PEP.O), Kraft Heinz Co(KHC.O)and Campbell Soup (CPB.N). Fast-food chains that Americans love like McDonald'sCorp (MCD.N)will also be on the radar.

Health experts, however, said the regulator needs to take a stronger stance.

"The FDA's targets represent an important step forward, but lowering sodium intake to 3,000 mg per day is not enough," the American Heart Association said in a statement.

"We urge the FDA to follow today's action with additional targets to further lower the amount of sodium in the food supply and help people in America attain an appropriate sodium intake."

High salt consumption has been linked to high blood pressure, which is a leading cause of heart attacks and strokes.

More than 4 in 10 American adults suffer from high blood pressure and reducing sodium intake has the potential to prevent hundreds of thousands of premature deaths and illnesses in the coming years, according to the agency.

Salt is an ubiquitous ingredient in almost every food. The agency focused on 163 categories of processed, packaged and prepared foods, including different types of cheese, pickles, nuts, sauces, deli meats, crackers and poultry products - all the things Americans like to eat. Even more so during the pandemic.

The FDA said the modest reductions made slowly over the next few years will substantially decrease diet-related diseases and said it plans to issue revised, subsequent targets to further lower the sodium content incrementally.

"We are going to monitor this as we go along ... Watch who's doing well, what food groups are getting there and when," Janet Woodcock, the acting commissioner of FDA said in a media call.

"Hopefully before we get to the end of the two and a half year period, we will have a good idea of what our plan should be for the next iteration."

The majority of sodium consumed comes from processed, packaged and prepared foods, and not from table salt added to food when cooking or eating, making it difficult to control the amount of sodium consumed, the FDA said.

The Food Marketing Institute, a trade group representing the food industry, said it supported the FDA's decision to extend the recommended amount of time for businesses to achieve voluntary sodium targets and that it was reviewing the guidelines and seeking feedback from its members.

The agency said the public health benefit of limiting salt intake is estimated by researchers to result in tens of thousands fewer cases of heart disease and strokes each year, as well as billions of dollars in healthcare savings over time. more  

View all 14 comments Below 14 comments
It is a fact that high salt consumption has been linked to high blood pressure, which is a leading cause of heart attacks and strokes. Hence, FSSAI should take timely action and suitably advise the FMCG brands esp chocolates, cakes, Biscuit, snacks etc. more  
Processed , and , adulterated Milk is used in all Milk Foods, Sweets causing Chronic Deseases. No Government is taking Action since 30 , 36% Politicians are Corrupt and Convicts. Marshall attempt is only remedy more  
Government failing to act means no Government or delinquent one. more  
America is thinking positive and negotiated with terrorists to handover millions humans who have little capacity to think rationally because of the faith they have adopted.Let us keep thinking positive but certainly not think right! more  
The Jamun falling from the Jamun trees in Connaughtplace/India gate in Delhi are picked up by street children and they have tiny stickers which reads-OK TESTED. That is the kind of perception of Indian bureaucracy to develop quality standards in the country.Unless these well paid,fully corrupt Babudom is audited and shown the door for inefficiencies-FSSAI or any other standard will not be delivered!That is the miserable sad story of industrialized India! more  
Only 15% branded milk packets match FSSAI standards, loose milk fares better at 22% standardisation. A worrying 79% of branded or loose milk available in the market is adulterated, the latest annual report by the Consumer Guidance Society of India (CGSI) has found.04-Mar-2020 Society of India (CGSI) in 2019 did not comply with FSSAI standards. The figures were 85% for branded milk and 78% for loose/unbranded milk. As per the 2019 report, 413 samples of loose/unbranded as well as branded milk bought by consumers were tested during the period Jan–Dec 2019. The yearly pattern clearly indicates that non-compliance has been on the rise. Water is the most common adulterant. Other adulterants that are usually tested for in milk samples are: Detergents/ Caustic soda, Vegetable oil/fat, Hydrogen peroxide, Glucose, Sugar, Formalin, Salt, Starch, Urea, Skimmed milk powder, Ammonium sulphate, Maltodextrin, Nitrates, Boric acid, Cellulose, Neutralizers (such as carbonates, bicarbonates, NaOH, KOH, ammonia, various alkalis, etc.), Melamine, Oxytocin etc. Except for Oxytocin, all the adulterants are added to the milk itself to reduce costs and/or increase profits. Adulteration from Oxytocin, however, happens at the cattle sheds. Ashwin Bhadri, CEO of Equinox Labs, says “Natural milk has high nutritional content. Depending on the adulterant, the effects would vary. Consumption of adulterated milk regularly has long term effects on different organs of the body that may creep up on you eventually.” “For example, detergent causes kidney and stomach problems. Urea causes a burning sensation in the chest and throat, nausea, headache and vomiting. Formalin is highly poisonous and causes kidney and liver damage. Oxytocin is responsible for early puberty, poor eyesight, loss of memory, and deformities in unborn babies", he adds. more  
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