Unethical marketing: Including cheap toys in food
By now everyone of us are aware of these cheap gimmicks of attracting kids towards junk by including a petty toy along the package. In most countries, such practice is banned. Most of the times, kids get attracted because they find it more fascinating. With the toy than the junk. However, having brought, they finally eat the junk too. The cost of these toys such as card or small plastic crap can not cost more than 1 or 2 rupee when produced in bulk, while they inflate the cost by several folds. It is common among many brands too. They even go the extent of advertising by using fake moms that these junk foods is natural, good and nutritious, in addition they are fun because of included toys.
It is very common to see kids with happy face when they have junk in their hands. They become more manageable as long as the junk pack lasts. It is also a proven fact that after that kids become more restless due to high sugar and junk. They are addictive too.
Once I asked a neighbor kid with huge pack of chips whether she knows it is bad for her. Her answer made me ponder a lot. She told me, "My mommy gave this and my mom never gives anything that is harmful to me". That's true, we never give harmful things to our kids but at first place we should know what is harmful.
I wonder why most of us can not think, without preservatives, food should go bad. Simple thumb rule will apply. If a packed food has longer shelf life, take it for granted, it has harmful chemicals as preservatives. The high fat, high sugar and fried things tend to get rancid and get spoiled in a short span of time without these preservatives. If you have doubts, try doing it yourself at home without preservatives.
Our FSSAI is busy making policies but I don't think they have courage to take steps on such unethical cheap marketing driven by only money. We need to be proactive and reject such advertisements and educate our kids. For that, it is necessary to have such information available for parents and schools. Many parents believe that what they say in adds are true and validated by bodies such as FSSAI while only bunch of us know the facts only when we apply proper logic.
In my opinion, imposing huge tax will not solve problem because we have people around us who think more expensive things are good for health, also a status symbol. If a pack of junk costs 500 bucks, I can vouch, people will ware it around their neck to show off while gobbling on them. That's not a joke, we already have such accessories available. You can ware a sugary drink and energy drinks and think your fashion is cool.
My humble request to parents and teachers, please save our kids from this unethical marketing. Stop believing that what they say in adds are true. Use your logic. Our last two generations of parents were very good but we are failing to realize the values of good food. more
It is very common to see kids with happy face when they have junk in their hands. They become more manageable as long as the junk pack lasts. It is also a proven fact that after that kids become more restless due to high sugar and junk. They are addictive too.
Once I asked a neighbor kid with huge pack of chips whether she knows it is bad for her. Her answer made me ponder a lot. She told me, "My mommy gave this and my mom never gives anything that is harmful to me". That's true, we never give harmful things to our kids but at first place we should know what is harmful.
I wonder why most of us can not think, without preservatives, food should go bad. Simple thumb rule will apply. If a packed food has longer shelf life, take it for granted, it has harmful chemicals as preservatives. The high fat, high sugar and fried things tend to get rancid and get spoiled in a short span of time without these preservatives. If you have doubts, try doing it yourself at home without preservatives.
Our FSSAI is busy making policies but I don't think they have courage to take steps on such unethical cheap marketing driven by only money. We need to be proactive and reject such advertisements and educate our kids. For that, it is necessary to have such information available for parents and schools. Many parents believe that what they say in adds are true and validated by bodies such as FSSAI while only bunch of us know the facts only when we apply proper logic.
In my opinion, imposing huge tax will not solve problem because we have people around us who think more expensive things are good for health, also a status symbol. If a pack of junk costs 500 bucks, I can vouch, people will ware it around their neck to show off while gobbling on them. That's not a joke, we already have such accessories available. You can ware a sugary drink and energy drinks and think your fashion is cool.
My humble request to parents and teachers, please save our kids from this unethical marketing. Stop believing that what they say in adds are true. Use your logic. Our last two generations of parents were very good but we are failing to realize the values of good food. more
Viewed by 1740
View all 18 comments Below 18 comments
[ ]( # ) [ ]( # )  [ ]( http://r.sigma-institute.website/mk/cl/f/xsowuprK7xwg-Riica-Ky5zUmQZLXE5L4FUYHUlBcgzxZt3VO451lr4Z78ulU6pO2_mUoUnfd78tib_wltKgRgtqpwFwtd8dyrzLIQltdHdQopBoiFNcYAzkfkndHLVp0n7t8ooZxdZUld2Xk8I6cNYvK2ZCtKrDvF6Zy-ns2ytDSPaHptmWfsZa4xLzWfTqpsCyOHhUmrHIHvQVF6iFkK7hmghWriZcb-YnyOQBFQKvS2720z_HRkjc6bW3YrRshuay3agLwYjTsoM81DN56h91BJq2Ygrw5wnNKDiZvOvYSM21RoodBdMS5IQWUedh8sf-dq4vyBQ6RHgnhQGhKZJVCHX6OuEI6ct7UcnygvXEKYGRJA )  [ ]( # ) COMPUTER FOR ONLINE CLASSES [ ]( # ) [ ]( http://r.sigma-institute.website/mk/cl/f/K03_99IY2fVk3p2mHCGL1jz46CKP0ZQOVJce8BK16hEN61ps4np8FdDWkSCFIG-VShKBgQqBTW4I9y_8wlAh3v83-o-oBPu-h3Dg8AQX6wOVC5Mf61JdZFZe90LuED-AiyAfuYQ1qNcm-kpGSJaaDTQgzYoUkDNHmn_n8BfgG1WAowM1UMJNhk5rT57CuOwqyXYXQJM8ZFjj7Iem4TXiDVXMvmTPaipq5mm0QrO0V7cLWmT2Ld8OQ02JfUKUSwMwoEDMcdiScXUNgwWq3RpA9b5gy_o1y70mRWcfT_U9w3g50QK6nGIbbhgnQABqyHC5a6P0UEBJzEbhFziKuKkjf7gFAj1aGdtPFhOtW_rAkf3fwxmBvQ ) [ ]( # )  For online classes we are providing a complete set of computer with UPS in following specifications: Monitor 15"; Camera & headphone CPU: 160 GB HDD, 2 GB RAM, Core 2 duo Keyboard, mouse UPS ( Electronic voltage stabilizer ) This complete set we offer pan India for Rs. 21000/- ( All inclusive ) One extra 160 GB Hard disk will be supplied free of cost within 5 years, if present becomes in sufficient. All carry "M.I.'s" 1 year warranty.    [ ]( # ) [ ]( http://r.sigma-institute.website/mk/cl/f/BrM3ad45Wn-6CynVlPs0GSgA-_sf6MS27Hwk5tnIWZ1oEDDzWSgxTts45UrG9YmTNruCp01xU-mU0kgUBr7O38_bEVhbDf9PXdeP_YF4e6dGSMONpW8XhY3v64nFeQ_igUfLb3iOXa8LCeeQCbBUMWpYEhj71BxAywtag-nUhVwLONhg5nYtT9R3oLBJi74nEUeAGahu6NIx7HiwvdpoRqXb8SLyuh6a3pg3OJ-JHHHQWNubZ0FZrJJMA1xmzhRHmXLRtCFOieSektnM-bWu-ZqOU5oW1q5KDaRpMFqBswjyS-YMUdES93A-Xhysf_El7VFHsk6M_tpPYaMFk-ou1Tq3wsLICt2MiW3qxE_Jg51yzp7BoQ ) We understand the hardships...  Hardships of the parents, hardships of teachers, hardships of every such individual who is now compelled to work from home; be it student or the the professional now computer set is must. we decided to help all such people by providing the complete set including UPS to save your machine for longer life. In comparison to laptops desktop is robust & long lasting and also cheap & best ! For getting this deal, please click the button below:  [ Button ]( http://r.sigma-institute.website/mk/cl/f/8mlhOLv2HvPYBHaU33gZeFThvGvJhJ2CGbI2tAdqw1hqrUv-F4RyD0ni7gHGiCwx695P3JYFb8Qfgh5FxjWVGYRdoEYZzfiMO507OfqiXJfysSEuRNf_RAYWNKQPESVYPtoeAHD9Yisxzdi1PrxUo-2GbUJDPI5TK2GqAuI7-CfeeCt8hcAxRpYWTbO2P_NsvXQ_d79l9AxqqqfGAzKH7SYtgO34YFsDAInJSIPxMoguZF-2acErtj46AMGNY2ONvq1-ooBVv1GKtPQSkIok1HJpoVnp-_qCsTVqgTTVXQBEkgo7eKcPm4iabBFCfF4WeAHIDnbyFp3ydXx4QL942_oTNYM6YfyAvnP-lDC-F0kLJ_KqzA ) [ ]( # ) [ ]( # )  SIGMA INSTITUTE Delhi Cell: 9899075161 [ ]( http://r.sigma-institute.website/mk/cl/f/msUZFpTSln8SfmFCItC2GJ-vPHrG3up3F_EI0qMVAP4mITAOXY_1mrBo4Z-0q2xnJKMCJuDclhWT63PUjuFnhQ70QUhMNymqZU8UVfSaDoRaN-99K3vDVuBUaoZhePhkocXbb7sabwlizk5aiU1tAZOoXWy3QHNmgfmZipvP3h4nGW7zcdgUwDNtZjbXdrAAUmbTUKo5fsTKU1vpud-1zlmOQmCzADZkq6uh_RBxm2c_u5UczrAmL72ZMB7qvNJpvCAOpdjfIh2DceSAnvFpZjac3jcf7Ju_n38G2yjtGjoWQQiCRcY5RTXFLXfuO0A33qrQAM_s5bcX7uHbHkMd5sfxKAil_w ) [ ]( http://r.sigma-institute.website/mk/cl/f/kJJy7XBlN1mfEQsCF4ResNpFp8iKHla1yuLB5Mr8xaEDLzW1ejrTAsKhl6VdITJatgeIyus0yt88q0A4BrwtvMhH7r1PvMrB-pvFmhBUrtYIc1pQ2zEKJkpYDKih5O_zMp81CBqY_VH9lPVPTUNcRpcM4M5Y33Z5pHfUP-iSzRGETEcHI9SJkjt2QsrIQtq3Ho1YyFC9VGC4LW_D3yVgV1VISV4Mv35RmWWqQWJc8OS5GE3tQyTyfCuTGf_Oc50MOuuG4RrCBzPVMsvEIFEPKy73HCdhXROjie9qxYEnbE409lPEwrtyWsErTeLwLe4JHlpzxd1ZR182ZD48OIeP-FAOkA ) [ ]( http://r.sigma-institute.website/mk/cl/f/eT8DqcQ2imIk_-5m8R_ytG3-JBPw0bp4JyzflRDYl-30OgIuGIxT2pSAR1TplF23KqW5b6wTbz04KxM02HdLxrq5tCSx0-yUVSH2zi8xwSUpt3UaDjtSfVPnBafaF80cxisG_GKN_DfXkc5N6xtJl9aUPKEaxYeyoLBXm_4W8Sdv2ly0FTG87QmPEg6m8ztuZcFpyeGIsGejHP0W41MGhazgqFpTIpv0za_Hnd_Kfk1oQPNa7RtfmNiho0OdyVbOgio0d8m6rnTkIjUXbZMWNjsc3pMbD-yCU2-bFBV4a8S-CxXXJrtVmVL1RJXFatiT1JY_TpJuGnQdVZVCM6S-wjw ) [ ]( http://r.sigma-institute.website/mk/cl/f/lfm6DrJ4SYRPS2CdOonwV5gehoj23Dljt6I6S_Xs3gkhNzTsgsz_z21NqeWLizlNMxTWIRuFYVE1cqxrGloFI5BBHm7TYydfO1w88o-TXiSdrTz8wQSzJpp2fkCPUQZuxV-0BW8tmgpv0dKOx-Zgp_RtBNmrD--vKI6uBwQeoWe5ldr3W7YhLCwxi8m0hCaiQi0Hre80zIsfKanuGIDowYu9XgS5PmDFBL_iclAOZGnpkrqlY6M9oqp_DPaMj_bW23ITXe8buGP0kDQ2Pjsm2YUWv84ouldgrpdpc9l4SU23pJg6iDiZ1xFUTG3jF2aPeUlKLGr2sCdz_G6ZhW7g26M2WCRYTTOUCPA983g ) [ ]( http://r.sigma-institute.website/mk/cl/f/f5JTfxaQHNPHdH3HV6XfF7hnElHHLVKv2iId7MspwDJ-QE4Hnm84UM8L2zvppNOYbzT4ZA7vURbbcMdLynqKpNUidgn9SCLX2GVaJuuae6Hm5Br9-7vl71Bq7FmfcYz_iGGucW9xTBNe7yvHNRyoreG7lLrs_TlmxQgPEu1ErMYSqOx9Msgfpg8z0839169Jgpf8eYsgT__7PrYg84fHgsNcTwoYfCAXdqPeu34y-YdNetAuyaKDKwOYRlvjiDqK7oQGzShoQDCURYy3lYCSfSKh3mJVc1UcgUNPzMKMOV-IUMJKWdzxHY9K2l2ye-t2uVL7K6_s8FQmqBLJ3Q84hUsLh6R8vw ) [ ]( http://r.sigma-institute.website/mk/cl/f/M0iX4zdqJqkzJjJNmGrA_zKLNTewfFWsPrT2v06Y8rcAGKld_cVy8x4DKud8YNQ1BBkEElVUALdMTAFjTGODY_sfs1dAOK8d9CNMFoYHLVtV2nGmLs0ER5quZBYUMvBdzUOJ-Vak4J5xySe283493YBMz9THXrCkEW6jK17dnmN2sY3-6fPzPBFYolXNnXRLDoRLrr_SXZo88jRGQGd3buTV9SWxEZAY_ADn0Dfdt7W3E0AHiI-BQ1gjHnJrjQZztkTmgcQ46xQ1lFDvJslJpqRt7mvuZK1IHiTrEhdNmZQNA0XLPOM0fuVZa-ColQbV9wPfZqZoKBfCNl34c7m4jF6HoTYDMe2FqK44D0usdtz1vHnBOuqJONHXU1cytBppWaBuL_kGz9xM4quajgs ) [ ]( http://r.sigma-institute.website/mk/cl/f/MZUxgy8hn-LOw_MNB7a2goCFBi_W4bzLpL0PhHvB5-93nEGRIanQEew6p536RCpGjukZVHbmZ_ns-U7SQKzMI0NsAlAlGdjDihjYLNufrVcdKOOJHcU-NJYUlRoZISXN1XL9UQFryYuC19Kk0K3bNPxAqVx4PrwDu8PIcXAxkggNuutU29m912LfFThKgsJWi97_yiO8QHQVz8wiTDF5R9u-HEDm9PDX2QkhFEbCdhSbf7WX74-Fb4J-FWnRSAqyM8Zltzo9ux-0XfazgRBGef3Pm05T_SSGKbBB83c1bs57n9PtlxpIq9azJTJ8sFkPWo9_0kLiPo809JE9J1GXRtW_3oERRTdjwEduPAO1 ) [ ]( http://r.sigma-institute.website/mk/cl/f/p-1aO5kaTQmxZcHUQHWXOIunJ4HlU1JG4LnxkKEaJAcfseg5nuhL7b2HEX78vudiOz7RO7FxBR8Bkhv9pDyUM0TBlESJUo-houqAeeLijTK877_2JaPheoVkPzpcYequEDgsrZEgyHif34eXTIVHY9sb3FNh4yiwmeakL4LvWU1ZhfMrCnQEvqPwPfK3TPBl9A-r8Nb404plswz23icyA5WYElPj7ZiYtthYjOJNdTjFXYmwx6svkWP2d7B7hkoCwO5v1Rp3R8iLGpBv6eJzgE7f0KeUaCkMjAIRqF4Bqhust90lZq3dBTj87tec92bTheIO0N9OVrvPdlBHaou3DAfOivWfRq7frw0k )  [ ]( # )  You received this email because you are registered with Sigma Institute  [ Unsubscribe here ]( http://r.sigma-institute.website/mk/un/dVuEQQqJZO-5cJj2lD64-mH-DepT47csR1JVAK9-SiCBjsZftGEX6u8rtoW88NBwLPt1wRgkCRWDCMjcv2L0skVtbViiubWlFuQAv8FPj2dcdIK5GC65VhNBjg3ccmO1lpEx25g-zz2BgGJcRYJXwTtNceVQqc0Hac_G9gtF6MSw0LGGx3KKT-s4fg3A0JcDTzqUDROab61WO1rh8hX6NLv_0Qg )  [ ]( # )  © 2020 Sigma Institute  more
Oct 31
Unethical marketing has some how become a common practice not only in India but in developing world. Mostly MNCs are take part in such activity as an exercise of be-fooling the consumers. By the time some rule is brought in to force, they had earned billions. Local firms also follow them and make huge profits. The practice has to be banned in public interest. more
May 29
I agree with you. It is part of curriculum that our business courses teach aspiring business analysts. Nonetheless, once they know that people are aware and mock at their gimmicks, they automatically stop such practices as it backfires. more
Jun 08
At least for the large marketing companies, FSSAI shall necessarily regularly check and certify with dates of validity, that no harmful preservatives are being used in the product. And this cerification number and dates shall be printed on each pack and verifiable online from FSSAI webpage. more
May 26
Can't these MP's be booked for Office of Profits and sacked? Also if in case of problem with the product can these MP's not be held liable for misleading common public? Rules should be same for everybody. It has become a fashion particularly in Health products to have a Doctor testifying the worthiness of the product...have seen it in Dental and sanitary products ( Dettol ). more
May 26
