Stop advertising targeted at kids

Some time back LocalCircles had conducted survey on whether advertising targeted at kids under 16 be stopped.

Most of the ads that use kids to advertise are selling ultra processed foods which are very harmful and have 5 or more ingredients that look unnatural. Ultra-processing alters the food matrix and its structure, which destroys the nutrition quality and affects the satiety centre that makes you eat more. High consumption of ultra-processed diets has been found to be associated with chronic diseases like overweight, type-2 diabetes, cancers, hypertension, heart disease. People who consumed 10 per cent increased UPFs in their diet had a 15 per cent greater chance of developing type-2 diabetes.

Article 21 of the Constitution of India guarantees protection of human life and health. There is enough evidence to say increasing consumption of UPFs is harmful to human health. The government of India may recognise Nova Classification to conduct dietary surveys and aim at stalling the rising consumption. Consumers need to know about the risks of diets high in UPFs in local languages to reduce their consumption. Examples of tobacco campaigns may be used.

Regulation of UPFs should aim to end advertisements especially targeted at children and adolescents. The State can make other policies such as a warning label on packs of unhealthy food products and a highest slab of GST may be imposed on them. more  

View all 12 comments Below 12 comments
instead , make your children disciplined. Hindians are more cheaper in copying the western styles & habits. do you Know any parents in Bharat who are keeping OFF the TV / Serials ? keep it OFF then all problems will get solved. more  
What are parents doing to prevent children from eating unhealthy food? more  
I too agree, children advertising such ads do attract children as audience...they are getting in to habit of eating unhealthy food... more  
All the advertisements targeting the children should be stopped. more  
yes, this is a burning issue and the politicians dont seem to have time for this important subject. Elsewhere in Europe and western countries, there are strict laws which prohibit advertisers from luring children with gifts like toys for food products. Such ads are going on at gay abandon in India. more  
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