Stop advertising targeted at kids

Some time back LocalCircles had conducted survey on whether advertising targeted at kids under 16 be stopped.

Most of the ads that use kids to advertise are selling ultra processed foods which are very harmful and have 5 or more ingredients that look unnatural. Ultra-processing alters the food matrix and its structure, which destroys the nutrition quality and affects the satiety centre that makes you eat more. High consumption of ultra-processed diets has been found to be associated with chronic diseases like overweight, type-2 diabetes, cancers, hypertension, heart disease. People who consumed 10 per cent increased UPFs in their diet had a 15 per cent greater chance of developing type-2 diabetes.

Article 21 of the Constitution of India guarantees protection of human life and health. There is enough evidence to say increasing consumption of UPFs is harmful to human health. The government of India may recognise Nova Classification to conduct dietary surveys and aim at stalling the rising consumption. Consumers need to know about the risks of diets high in UPFs in local languages to reduce their consumption. Examples of tobacco campaigns may be used.

Regulation of UPFs should aim to end advertisements especially targeted at children and adolescents. The State can make other policies such as a warning label on packs of unhealthy food products and a highest slab of GST may be imposed on them. more  

View all 12 comments Below 12 comments
instead , make your children disciplined. Hindians are more cheaper in copying the western styles & habits. do you Know any parents in Bharat who are keeping OFF the TV / Serials ? keep it OFF then all problems will get solved. more  
What are parents doing to prevent children from eating unhealthy food? more  
I too agree, children advertising such ads do attract children as audience...they are getting in to habit of eating unhealthy food... more  
All the advertisements targeting the children should be stopped. more  
yes, this is a burning issue and the politicians dont seem to have time for this important subject. Elsewhere in Europe and western countries, there are strict laws which prohibit advertisers from luring children with gifts like toys for food products. Such ads are going on at gay abandon in India. more  
Post a Comment

Related Posts

    • Rising cost of food grains

      Wheat prices are at the highest ever recorded. During the past 4 months, wheat prices have spiked from Rs 23/kg to Rs 29/kg. This, when the Govt procured 56% less wheat through FCI, when our wheat ...

      By Sarbvir Singh
    • Is the Govt thinking inheritance tax

      There is a sudden surge in last few months among very large corporate houses to set up family offices in tax-friendly jurisdictions like Dubai & Singapore. What do they know what we don't!

      By Parvati Sharma
    • Onset of new health conditions since the COVID pandemic began

      LocalCircles has been the primary destination for citizens of India to discuss COVID issues and especially health conditions that you or some one in the family/friends close network has experienced...

      By LocalCircles Manager
    • States should not adopt faulty vehicle policy

      The Govt has passed the attached notification to scrap more than 10 year old diesel and more than 15 year old petrol vehicle. Despite us saying that the scrapping should not be age based but kilome...

      By Naina Mittal
    • 95 pct whatsapp users getting unsolicited/promotional messages

      Yes, you read it right. That is the extent of the menace of so called unsolicited commercial communication now on whatsapp with 51 pct users getting over 4 such messages each day. And al...

      By LocalCircles Manager
    • Cars of private individuals/businesses used by officials

      It is extremely common to find that many senior bureaucrats have premium vehicles that they and family use but the vehicle is not registered in their name. It is registered in the name of some priv...

      By Amit Mishra
    • China - India going head on

      Chinese hackers found to be behind ransomware attack on AIIMS server and compromise data of 4 crore Indians. Initial probe reveals involvement of Chinese hackers and it appears to be a ...

      By Kalyani Verma
    • Political Party Tickets for Election

      The media is reporting many cases of candidates paying huge amounts for getting Party Ticket to contest election. In addition to cost of party ticket a candidate spends a huge amount in electi...

    • Aftersale Service of automobiles

      Yesterday i read an ordeal of a Kia car owner who gave his car Kia Sonata for servicing in Jaipur. After service, the cleaner rammed the car badly. Kia says use your insurance and get repair. Car i...

      By Vijaya Nair
    • Ratings and Reviews to be regulated

      I am thrilled to read that the Government has formed guidelines for ratings and reviews and our circle surveys have played a major role in it.

      By Vinita Agrawal
    • Regulating Online and Fantasy Gaming

      Many of you in different circles have been regularly raising raised issues related to Online Gaming and Fantasy Gaming. Basis some of your recent inputs in the survey and qualitative inputs, it app...

      By LocalCircles Manager
Enter your email and mobile number and we will send you the instructions

Note - The email can sometime gets delivered to the spam folder, so the instruction will be send to your mobile as well

All My Circles
Invite to
(Maximum 500 email ids allowed.)