Price difference between farmer and retailer

Kinnow farmers in Punjab get only Rs 10 per kg for their harvest. Retailers are charging 50 per kg.

Why are the so called ecommerce platforms not interjecting themselves in this network and do direct to farmer and consumer. Pay farmer 15 charge consumer 35. 10 for freight and damage 10 for profit.

If they cant they are just like the retailer or plain inefficient more  

View all 9 comments Below 9 comments
I disagree with Mukul Mohan. this fact can never be denied. more  
only political leadersip can make turn around. this is the case every state of India. in Maharashtra it may be for Onion. or milk. more  
The new farming laws which have been forced to be withdrawn by Punjab farmers were basically to eliminate middleman. Now when these have been withdrawn the farmers are bound to suffer more  
Ms. Kaur, since you seem to know the pricing and economics of this trade, it may be a good idea for you to get in this business. Perhaps then you will know the nitty-gritty. more  
The farmers can form coop marketing body to sell produce directly to consumers or whole sales throughout the country. Depending upon govt for everything is not in the interest of tax payers. more  
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