Know how eCommerce reviews and ratings work

Many of you have been giving your inputs on identifying issues of ecommerce and LocalCircles has been regularly escalating them for resolution and inclusion in policies. This year's survey as the one in 2017 on e-commerce reviews and ratings is quite insightful and below is the survey report. Not only does the survey throw insights on the issues and solutions related to online reviews and ratings, your feedback is also helpful in differentiating between real reviews/ratings and how to identify fake reviews/ratings.

We look forward to any inputs you may have on issues with reviews/ratings or tips on how to identify fake ones!

eCommerce Ratings and Reviews consumer survey

You may share the link with friends, family, colleagues who regularly shop on Amazon, Flipkart and various other ecommerce sites so they can also make informed decisions. more  

View all 23 comments Below 23 comments
Very good report more  
Product review sometimes differ what actual is being delivered. more  
Product specifications are quite often hazy. more  
most of the reviews are paid and not worth the page they are published on , especially with online market place the are manipulated in such way that leads to high sales , if we carefully notice rave reviews are written on such products where they earn higher margins , on each and every product they should provide links where the manufacturer full details including mrp are displayed
for eg https://www.amazon.in/Charger-EN-EL14-Battery-Compatible-Digital/dp/B07R6ZHZQM/ref=sr_1_fkmr0_1?keywords=nikon+mh24&qid=1570637098&sr=8-1-fkmr
this product is fake proof attached
this is genunine
http://www.nikon.co.in/en_IN/product/accessories/slr-cameras/quick-chargers/battery-charger-mh-24
on line sellers should be made to disclose the margins commisions they take on each product
price
margin their earnings
other charges if any
such high ratings on a fake ? check the wording by generic if it is generic why are they using brand name and misleading the public one has to read each and every letter and symbol if any one points out they blame the seller , when they take commision they should also be responsible for products that are sold on their site lots of people have complained on this forum but no action from govt
with this post i am hopping to see some action more  
The review must be examined critically more  
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