Indian Railways as a trigger to boost tourism in India
We can use this unique character of Railways to attract tourist across the world to visit India.
For this we have to develope Indian Railways as a "Missionary brand" along with adding certain special products and services.
The campaign and the product is designed to target to attract affluent travelers.
The new brand of "indian railways" shall be providing the travelers a "Nirvana Yatra" . A journey that will bring the traveller back to his roots. A journey that shall connect the traveller to his inner self .. Bringing out values of humility , selflessness, peace, and wellness . This journey shall take the traveller on a special train across the country and give a chance to experience the diverse heritage, the varied landscape and the rich culture of this beautiful Nation.
This epic once in a life time journey will be undertaken in special trains which shall on the way imbibe the travelers with the values of this great Country. The train will have facilities of doing Yoga with experienced instructors. There shall be a Spa and Detox centre within the train offering Ayurveda. There shall be a library housing books and movies on Indian Culture. There shall be folk dances and music events. The train will make stops a designated locations and allow travelers to explore.
This train will be world by itself serving hygienic food in various flavour a of the nation. This. Train will be a mark of Indian hospitality.
After this epic journey the traveller will go back very enriched will great values and an experience non-parallel in this world.
A part of the revenue will be used for charitable causes.
I hope the Indian Railways shall consider my suggestion and promote this "Nirvana Yatra" more