Forcing Fortification

Yesterday the cabinet approved distribution of fortified grains in PDS.

Mass fortification of cereals with iron is akin to medicating an entire nation. Ideally, iron is best used as a supplement under medical supervision to targeted groups such as pregnant women.

Only one in four men in India is estimated to be anaemic and it makes little sense to push iron into their diets... iron from fortified food will put men at a higher risk of diabetes

The single-nutrient focus of fortification pushes consumers to eat more of the same food, while a diversified diet mandates exactly the opposite—rely on a variety of food items to ensure the intake of the required essential nutrients.

The hope that nutritional indicators will improve by adding iron to rice is making a mockery of science… the solution lies in food diversity and addressing the question as to why a large number of people are unable to afford a diversified diet.

Do benefits of fortification outweigh risks? “For product manufacturers, the answer is an unequivocal yes," Marion Nestle wrote.. “They need only look at the greatly increased sales of calcium-fortified juices and fruit drinks to women (who are) concerned about osteoporosis

Marion Nestle (in her book Food Politics) terms packaged food with added nutrients as “techno-food", adding, because they offer food cos a genuine opportunity to promote sales, cos go to extraordinary lengths to protect the marketing environment for such products.

Sayantan Bera has put together these researched points. We need a survey on this. Should fortified food which benefits select food companies be pushed on people like this?

LocalCircles is where I have my hope 🙏 more  

View all 15 comments Below 15 comments
suggest washing the rice in cold water to rinse off the coating, if you do not want to consume the additives. The fortification is only a powder that is mixed into the rice and will not have been infused into the rice. more  
I'm sure not even a single member of this Group consumes PDS Rice or Wheat ... These are targetted measures deployed with pin point accuracy, addressing the bottom 25% of the Indian population, plagued with malnourishment, who will benefit tremendously with these measures ... Kudos to govt ... more  
Fortification must not be mendatory. It should by only optional. When the nation is breathing under so many burning issues, it is not understandable as to why the government is wasting its time with such an unwise decision! more  
Availability shall be optional enabling discarding Iron. more  
Free Mid-day meals coupled with free education administered countrywide through schools was best single manifold scope and scale solution that the previous government implemented for the masses who were children of poor. Yes micronutrients mentioned above help brain development among children. Effort here goes very far by cascading effects. With that framework still in place, just implement the same with school reopening now. more  
Post a Comment

Related Posts

    • Wow Localcircles survey impact

      Friends of LocalCircles, our survey escalation and news papers publishing the same has worked. The aviation minister called meeting of airlines yesterday and asked them to check their loot.

      By Shailesh Deshmukh
    • GST looters compromising peoples data

      So a couple in Noida with their family of CAs conducted a 10000 crore scam in which they used over 600,000 pan cards. Created a ton of shell companies and played the input tax credit game. They bee...

      By Sneha Goyal
    • Special airline fares for emergency and bereavement

      This is just a wonderful wonderful idea to restrict airline loot.

      By Reeta Kumar
    • Inconvenience because some VIP wants to show off

      So japanese ambassador hired an army of security guards and Govt officials to clear the platform in Mumbai and the coach for this stupid photo-op ! What a joke ! Inconveniencing thousands of citize...

      By Shivani Khiste
    • Seperate category for bereavement air fares

      As well as medical emergencies should be the norm in India. Mumbai Times of India is quoting attached LocalCircles survey saying that either fare caps must be reintroduced or a seperate category of...

      By Seema Shah
    • Digital India has issues

      Sony Liv takes 90 days to cancel a subscription. Even monthly subscription. HDFC doesn’t let you cancel auto-pay online seamlessly. So you have to go to the branch and fill a form...

      By Sudesh Rai
    • Gutka Or chewable tobacco ban a must

      We have 4-5 members in the extended family who are addicted to this and 4-5 times a day they must have the Gutka. It is available easily and unless supplies are shut down nothing will happen. All t...

      By Shivani Batra
    • RBI not doing well on 2000 rupee

      If you want to exchange RS2000 at HDFC Bank, people must carry a valid government ID Proof without KYC people can't exchange single 2000 note. RBI must clarify in people interest is KYC mandatory o...

      By Ajay Dutta
    • Ashamed of our cricket and bollywood stars

      Kapil Dev, Gawaskar, Sehwag from cricket and the video teacher below Shahrukh Khan, Ajay Dewgan, Akshay Kumar and even Amitabh Bachchan are all doing pan masala ads teaching the next generation how...

      By Shweta Kotharii
    • Tax BCCI

      Govt will establish fresh regulations and ways to impose additional tax on existing taxpayers but won't amend laws to include BCCI in the tax bracket, one of the World's richest sports body that ge...

      By Shailesh Deshmukh
    • Is aviation minister facilitator of airline loot

      A friend who was booking this am said the airfare from Delhi to Leh, one way is now Rs 30,000 in economy class. The Govt by removing fare cap has made a gross mistake something that ena...

      By Seema Mehra
Enter your email and mobile number and we will send you the instructions

Note - The email can sometime gets delivered to the spam folder, so the instruction will be send to your mobile as well

All My Circles
Invite to
(Maximum 500 email ids allowed.)