Addl Inputs - Private Sector in Swachh Bharat

Below are some of your key inputs on how private sector can be engaged in Swachh Bharat. Kindly review and share any additional specific inputs you may have. We are looking at a focused initiative to engage private sector in the mission.

Swachh Bharat Mission

Engaging Private Sector in Swachh Bharat

1. Companies should be asked to adopt parks/gardens and maintain their cleanliness
2. The amount that they spend on cleanliness activities should be made tax exempt
3. Open scope should be given for the SBM initiative and its benefits of deduction to private sector
4. Big companies could be asked to take care of cleanliness and public toilets within 1 square kilometres of area around their offices
5. Private companies could be asked to maintain the cleanliness in an area and in return they could be allowed to put ad hoardings at specified locations in that area
6. Corporates should be allowed to use funds for Swachh Bharat activities under CSR
7. The top private sector companies who have project management expertise could be asked to provide the same to local municipality in planning and execution. more  

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I have a blue print that can be adopted pincode wise to clean up the country. It is imperative that we combine cleanliness with a greencover drive for effective utilisation of wet waste within the locality. An MOU should be signed between private resident associations and govt bodies to make use of the terrace spaces for segregating waste and developing kitchen garden in every premise and those who cooperate should be rewarded with a 'CLEAN N GREEN CARD' that will entitle them to incentives when they buy their groceries and veggies. A reward based program will ensure huge success. In my blue print there is scope for startups to ensure all the waste is fruitfully utilised without having to transport waste to far off locations translating into huge cost savings and pollution reduction. I am ready to share the blue print with anyone who is ready to implement it and start a revolution of sorts. A public-private partnership entity in each pincode will alone make the cleanliness drive viable. Neither govt nor public can achieve anything on their own! SWACHHA BHARAT JAI HO! Nirmala more  
The expenses on swatch Bharat may be considered part of CSR. The corporates who adopt the roads, parks or public toilets as part of swatch Bharat should be allowed to do by themselves without local bodies or govt getting involved. Once they become part of it then troubles only will be there. In case of maintenance of public toilets, the public should be charged a fee for using the same and the money so collected to be pooled in the entire area and used for rewarding the best maintained toilets. more  
Engaging Private Sector Giving set off against income tax will require accurate expenses incurred by the concerned company, which in the case of maintenance of parks etc. may become difficult to do and cumbersome. Instead of that the concerned company may be allowed to put up their hording at the gate of the park or at a specified place in the open space. Training their own staff and other people in a selected area in the separation of biodegradable and other waste will be helpful. Companies engaged in consumer goods of daily use such as toothpastes, cosmetics, soaps, detergents etc. would gain from these efforts as these will enable them to make a direct contact with their customers : they could also use such exercises to advertise their products. Construction and maintenance of public toilets at specified places, specially, along highways and in or near specified slums could be given to them. Expenses on these could be made a part of their CSR. Referring to Mr Sheshadri's point No. 3, awarding the concerned Company for the best maintained park etc. would be a good idea as it could bring in a competition among them. Mr Sheshadri's point No. 4 is extremely important. UNLESS THE WRONG DOERS ARE PUNISHED THE EFFORTS OF THE ADHERING TO THE RULES WILL BE LOST. more  
1.Identify corporates/private sector companies in every area/division and initiate dialog for their adoption of certain areas,parks/gardens for swatch Bharat which includes cleaniness,garbage segregation,disposal and processing/conversion,maintain toilets,educate local people,etc.2.The expenses incurred for such activities can be given setoff in tax calculations.3.This can be part of CSR intiatives and well maintained areas by companies can be awarded every year.4.The companies who are not adhering to safety and health standards, pollution control, and waste disposal system should be punished and licence cancelled.5.All the open transformer areas should be covered and maintained with small park/garden. more  
companies should take care of swatch bharat by taking care of waste segregation, should educate their vast employees on segregation of wet and dry wastes which will help country in much better way. more  
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