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GlaxoSmithKline (GSK) is manufacturer of Sensodyne brand toothpaste. As stated on their website:
"Sensodyne offers a full range of sensitive teeth toothpastes and other oral care products for sensitivity. The best toothpaste for lasting protection from tooth ache is one specially formulated to help protect against sensitivity. Sensodyne is the #1 dentist recommended brand for sensitive teeth." Further "9 out of 10 Dentists Recommend Sensodyne" as stated on their website.
"Sensodyne offers a full range of sensitive teeth toothpastes and other oral care products for sensitivity. The best toothpaste for lasting protection from tooth ache is one specially formulated to help protect against sensitivity. Sensodyne is the #1 dentist recommended brand for sensitive teeth." Further "9 out of 10 Dentists Recommend Sensodyne" as stated on their website.
- Not stated
The company is based in many countries and is manufacturing toothpaste and mouth wash. It has been advertising their products in various electronic media as well as on their website. While the advertisement being shown in various channels depicts products being endorsed by Doctors, the prominent being Dr. Niharika Gulati, a practcizing doctor in UK. It also states on website as "The #1 Dentist Recommended Toothpaste For Sensitive Teeth
9 out of 10 Dentists Recommend Sensodyne
Sensodyne is the #1 dentist recommended toothpaste for sensitive teeth, offering a range of specifically formulated toothpastes, toothbrushes and mouthwashes. Sensodyne works to relieve tooth sensitivity due to sensitive teeth and to provide lasting protection all day, every day when used as directed.
Since being introduced in 1961, Sensodyne has become the favorite sensitive toothpaste of dentists around the world. In fact, 9 out of 10 dentists recommend Sensodyne. Why? Sensodyne has continually provided clinically proven relief from sensitive teeth."
The advertisement endorsed by Doctor in UK is in violation of Indian Medical Council regulations by the medical professional. The company has failed to substantiate their claims failing with providing copies of the recommendation letters. A email which was acknowledged by the company was seeking " I refer to your various advertisement in Radio as well as various TV channels highlighting endorsement of sensodyne toothpaste by Dentists. In fact the home page of your website also states that 9 out of 10 Dentists have recommended use of sensodyne. It also states Sensodyne has continually provided clinically proven relief from sensitive teeth.
I request you to please forward us the recommendations of the Dentists as well as clinical report proving relief from sensitive teeth as being claimed by you in various advertisements as well as your web-site". In absence of any substantiation, it can be stated that the company is claiming fake results and befooling the India consumers. The said advt. has been banned in various countries. The company has also not provided any address of the company on their website. Accordingly the company is being rated
9 out of 10 Dentists Recommend Sensodyne
Sensodyne is the #1 dentist recommended toothpaste for sensitive teeth, offering a range of specifically formulated toothpastes, toothbrushes and mouthwashes. Sensodyne works to relieve tooth sensitivity due to sensitive teeth and to provide lasting protection all day, every day when used as directed.
Since being introduced in 1961, Sensodyne has become the favorite sensitive toothpaste of dentists around the world. In fact, 9 out of 10 dentists recommend Sensodyne. Why? Sensodyne has continually provided clinically proven relief from sensitive teeth."
The advertisement endorsed by Doctor in UK is in violation of Indian Medical Council regulations by the medical professional. The company has failed to substantiate their claims failing with providing copies of the recommendation letters. A email which was acknowledged by the company was seeking " I refer to your various advertisement in Radio as well as various TV channels highlighting endorsement of sensodyne toothpaste by Dentists. In fact the home page of your website also states that 9 out of 10 Dentists have recommended use of sensodyne. It also states Sensodyne has continually provided clinically proven relief from sensitive teeth.
I request you to please forward us the recommendations of the Dentists as well as clinical report proving relief from sensitive teeth as being claimed by you in various advertisements as well as your web-site". In absence of any substantiation, it can be stated that the company is claiming fake results and befooling the India consumers. The said advt. has been banned in various countries. The company has also not provided any address of the company on their website. Accordingly the company is being rated
Apr 3
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