Like many others I was of reserved opinion that Apple is all about hyper marketing, nothing much. However, as time passed by, I was also bitten by Apple bug. iPhone 3GS was my first device and though coming from an Android it took me about an year to adjust to close environment of Apple EcoSystem. However, I did realize after prolonged use the Apple quality both in terms of software and hardware is way beyond other providers like Samsung in same niche, who happen to launch a new model every month. Now all our devices are Apple including our router, mobiles, TV box and laptop. The resale value of Apple products is excellent. The hardware support is exceptional, even 2011 models of Macbook still capable for running OS X El Capitian. The memory and energy management on Macbook and iPhone 6 series is clever. I have experienced first call issue resolution for a small registration issue I encountered.