TRAI & CABLE & DTH
The end viewers have no choice but agree to do what TRAI wants.
TRAI will do what they want. Complain goes to wastepaper Basket !
TRAI has been successful of extracting double money (including additional of GST) from End users. more
1. In the era when a single cigarette cost more than Rs. 10 we are getting a news or entertainment channel for at as low as Re. 1/ per channel for entire month. Do we think that the cumulative collections from all connection holders will be enough to operate a channel. In the same way we get a daily newspaper at Rs. 3 or 4 that itself has a publishing and distribution cost of more than Rs. 50 per unit. In above context we can imagine that about 99 % of operating cost of a channel is born by advertisers and we the viewer contribute barely 1 % of the cost. Are we ready to bear the entire viewing cost a channel? Will it not become a luxury item once again?
2. We are aware that in 80s radios were almost free from advertisements and a license fee of Rs. 15 for one year was charged to buyer at the time of purchase of radio set and it was supposed that buyer will deposit Rs. 15 each year in post office to use the radio legally. Before Rajeev Gandhi government who abolished it and radios were made free to air and advertisers were made the source of earning for broadcasting operations. Thus, freeing the radio for listener was considered a great relief for common people at that time.
3. We all agree that today there is huge earning from advertises in this business which can be envisaged by mushrooming growth of new channels every year, but we think that advertisers pay channel operators based on the numbers of viewership and to retain viewers they have to improve the quality and accuracy of news otherwise they will lose viewers. If they are barred of earnings from advertisement it may get financed by some other source say donations or subsidy in that condition it may be very difficult to get any news free from biases and quality of news may get deteriorated. More than that if that happens television once again become a status symbol just out of reach from common people.
4. We are getting food not because of quantum of our earnings but because someone works hard to produce it in excess for others, imagine a condition if farmers stop growing food that in excess from self-consumption, we all were living in primitive stage busy in growing / hunting for food only.
In view of above do we expect TRAI can do any thing in this regard. I think free to air channels are most expensive than paid channels as we don’t have option to opt them out.