Opening a restaurant that no one will ever eat at - new normal
It doesn’t want you to eat there. There’s a large kitchen … but no dining area. No spacious room filled with tables and chairs inviting you to sit back and enjoy your food. In fact, employees in the kitchen can’t even take orders.
It sounds absurd — opening a restaurant that no one will ever eat at. But it could soon be our new normal.
This new location is “digital-only.” That means it’s solely for customers or delivery drivers to run inside and pick up to-go orders. In place of the dining area, there’s a waiting room and plenty of shelves to hold completed orders.
Reasons are there to do this. They could possibly be:
a) Price: This layout is much smaller than a traditional restaurant. So, it’s a more cost-efficient model in urban areas where real estate and rent is expensive.
b) Safety: More importantly, it eliminates the complications of indoor dining during COVID-19. It keeps employees and customers safer since there’s no ordering process with face-to-face contact.
c) Demand: And then, there’s just plain demand. About half of all sales come from its app(s) or website. That’s triple the amount of digital orders from the same time last year or before. More and more people are choosing not to dine in.
This could be the next wave of innovation.
And this new style of restaurant is a prime example adapting to the times. In fact, this is exactly the kind of company to look out for in this pandemic.
And it’s a game-changer for investors who know what to look for…....... more