However,false or deceptive advertising, however, undermines the market economy. It distorts competition among firms (harming companies that provide accurate information) and leads consumers who rely on falsehoods to make incorrect purchasing decisions.
In its endeavor to address the problem of misleading advertisements, the Department of Consumer Affairs has launched a portal GAMA for registering online complaints for Grievances Against Misleading Advertisements (GAMA).Anyone can lodge a complaINT ONLINE WITH PHOTOS OR AUDIO OR VIDEO WHERE THE AD. has been broadcast.
ASCI is a self regulating body of industries only and follow their own code.Many cases they are not able to enforce and repeated offences happen.
I feel, in the present situation where ADs are targeting vulnerable groups like children old aged and women Government should come up with its own advertising code as in other countries.
Let us have some public opinion on this important issue more
Since print and electronic media are the major sources for advertisements, particularly, for the medium and big business & corporate houses, instead of waiting for public complaints through GAMA or any other sources, the concerned government agencies should come forward at their own to initiate appropriate punitive action against those concerned found guilty of breaching the laid down code of conduct and misguiding the consumers through their misleading, exaggerated and full of falsehood advertisements. more