Misleading advertisements

Advertising is a boon to the economy. Information embedded in advertising allows consumers to make better choices in the marketplace, benefiting ultimate purchasers and stimulating competition among producers. Consistent with these insights, studies show that countries with higher rates of advertising enjoy stronger economic growth.In short, advertising in general promotes a strong market economy.

However,false or deceptive advertising, however, undermines the market economy. It distorts competition among firms (harming companies that provide accurate information) and leads consumers who rely on falsehoods to make incorrect purchasing decisions.

In its endeavor to address the problem of misleading advertisements, the Department of Consumer Affairs has launched a portal GAMA for registering online complaints for Grievances Against Misleading Advertisements (GAMA).Anyone can lodge a complaINT ONLINE WITH PHOTOS OR AUDIO OR VIDEO WHERE THE AD. has been broadcast.

ASCI is a self regulating body of industries only and follow their own code.Many cases they are not able to enforce and repeated offences happen.

I feel, in the present situation where ADs are targeting vulnerable groups like children old aged and women Government should come up with its own advertising code as in other countries.

Let us have some public opinion on this important issue more  

View all 13 comments Below 13 comments
Since our laws are framed in defective ways leaving several lacunae for the advertising agencies to overlook the provisions made therein and escape punitive action therefor, majority of the advertisements in our country are full of falsehood, exaggerated and misleading. Corruptions at all level and undue delay in awarding justice in our courts have further aggravated the situation.

Since print and electronic media are the major sources for advertisements, particularly, for the medium and big business & corporate houses, instead of waiting for public complaints through GAMA or any other sources, the concerned government agencies should come forward at their own to initiate appropriate punitive action against those concerned found guilty of breaching the laid down code of conduct and misguiding the consumers through their misleading, exaggerated and full of falsehood advertisements. more  
Though we come to know many items through advertisements, I rarely see anybody going by ads alone. Most of us do consider the opinion of neighbors / relatives / friends / colleagues. Personally I never take an ad on its face value. more  
online even more so plus news papers too specially if a celeb is involved / more  
Boon or curse is not intrinsic - the use of a particular thing in a particular manner is a boon but in some other manner, it becomes a curse. It is with everything not only with advertisin more  
Yes, there are number of false or deceptive advertisements. The Advertising Standards Council of India (ASCI) is an advisory body and unable to restrict misleading advertisements. more  
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