Misleading Advertisements by eCommerce sites: Inputs on Issues

Below are some of the key issues raised by you in regards to misleading advertisements by ecommerce sites. Kindly review the same and share any additional inputs you may have. We look forward to your inputs!

Misleading ads by ecommerce sites – Key Issues
1.Ecommerce sites show ads which do not give out the entire picture
2.Ads show prices to attract people which are not all inclusive
3.Ecommerce sites use celebrities to push sub-standard products
4.Products shown in ads are high quality but the one actually shipped are low quality
5.Branded products are shown in ads, but counterfeit products are shipped to customers
6.Ads show high discount on certain products but when the customer actually gets on the site, the item shows ‘sold’ or ‘out of stock’
7.The products which show major discounts in ads, invariably either have a low shelf life remaining or have an inflated MRP
8.Many of the product nomenclatures are either incomplete, ambiguous, and even false.
9.The convenience fee charged by travel portals is not mentioned in any advertisement
10.Many travel related ads mislead people by giving not quoting the all-inclusive prices. more  

View all 98 comments Below 98 comments
It is a question of reading through elaborate product specifications, that can be hard to understand for more than 98% of the users of ecommerce sites.
It can confuse to go through myriads of products on multiple websites, with different price points and packages.
We can put more pressure on ecommerce sites to be more clear and specific, by providing templates. The simple communication i receive from credit card companies to pay their credit cards often are misleading - as they do not follow the gudelines, by use language in the law to provide misguiding payment information to their customers. They must not use the language, but use the spirit of ease of consumer shoppng and payments.
Solution 1: Consumer to double confirm every feature, costs, hidden clauses and package selected (by using yes / no).
This post is not helpful. more  
For any misleading advertisements, the ecommerce should be penalised. more  
When the department knows the negatives of any AD why they are not taking any action? It is not necessary that some one has to complain for taking an action. Sue o moto action can be taken. Like Coca Cola, Pepsi and other packed items are banned in Canteen of Parliament. Why not in India? Does this means we are expendables? more  
Sale of products by tall claims, when it doesn't even match 50%, the consumer by writing a complaint with cc to consumer forum, should be suffice instead of the draconian process. If the manufacturer is clear, he should come and show in public the efficiency of the product as per advertisement. Else the manufacturer, advertiser and the celebrity in the Ad should be severally held responsible. Consumer has to say the product not as publicized in the Advt. It's the duty of all three to prove in a week's time max.
On the product supplied to the customer more  
There should be complaint redressal mechanism Like ombudsman more  
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