Misleading Advertisements by eCommerce sites: Inputs on Issues
Misleading ads by ecommerce sites – Key Issues
1.Ecommerce sites show ads which do not give out the entire picture
2.Ads show prices to attract people which are not all inclusive
3.Ecommerce sites use celebrities to push sub-standard products
4.Products shown in ads are high quality but the one actually shipped are low quality
5.Branded products are shown in ads, but counterfeit products are shipped to customers
6.Ads show high discount on certain products but when the customer actually gets on the site, the item shows ‘sold’ or ‘out of stock’
7.The products which show major discounts in ads, invariably either have a low shelf life remaining or have an inflated MRP
8.Many of the product nomenclatures are either incomplete, ambiguous, and even false.
9.The convenience fee charged by travel portals is not mentioned in any advertisement
10.Many travel related ads mislead people by giving not quoting the all-inclusive prices. more
otherwise it is helping people's . more
Sometimes highly discounted items are outdated specially in case of electronic items.
All details of a product is not given. Even pictures are displayed in such a way that price/date of mfcr/ use before date/ weight / volume are hidden.
Inflating MRP is very common to adjust against big discount.
Travel agency web portal play havoc with customers. Never provide all the information, terms and conditions. All they display is T&C apply. But if one tries to find what T&Cs are, no information is available. more