Misleading Advertisements by eCommerce sites: Inputs on Issues
Misleading ads by ecommerce sites – Key Issues
1.Ecommerce sites show ads which do not give out the entire picture
2.Ads show prices to attract people which are not all inclusive
3.Ecommerce sites use celebrities to push sub-standard products
4.Products shown in ads are high quality but the one actually shipped are low quality
5.Branded products are shown in ads, but counterfeit products are shipped to customers
6.Ads show high discount on certain products but when the customer actually gets on the site, the item shows ‘sold’ or ‘out of stock’
7.The products which show major discounts in ads, invariably either have a low shelf life remaining or have an inflated MRP
8.Many of the product nomenclatures are either incomplete, ambiguous, and even false.
9.The convenience fee charged by travel portals is not mentioned in any advertisement
10.Many travel related ads mislead people by giving not quoting the all-inclusive prices. more
It can confuse to go through myriads of products on multiple websites, with different price points and packages.
We can put more pressure on ecommerce sites to be more clear and specific, by providing templates. The simple communication i receive from credit card companies to pay their credit cards often are misleading - as they do not follow the gudelines, by use language in the law to provide misguiding payment information to their customers. They must not use the language, but use the spirit of ease of consumer shoppng and payments.
Solution 1: Consumer to double confirm every feature, costs, hidden clauses and package selected (by using yes / no).
This post is not helpful. more
On the product supplied to the customer more