Misleading Advertisements by eCommerce sites: Inputs on Issues

Below are some of the key issues raised by you in regards to misleading advertisements by ecommerce sites. Kindly review the same and share any additional inputs you may have. We look forward to your inputs!

Misleading ads by ecommerce sites – Key Issues
1.Ecommerce sites show ads which do not give out the entire picture
2.Ads show prices to attract people which are not all inclusive
3.Ecommerce sites use celebrities to push sub-standard products
4.Products shown in ads are high quality but the one actually shipped are low quality
5.Branded products are shown in ads, but counterfeit products are shipped to customers
6.Ads show high discount on certain products but when the customer actually gets on the site, the item shows ‘sold’ or ‘out of stock’
7.The products which show major discounts in ads, invariably either have a low shelf life remaining or have an inflated MRP
8.Many of the product nomenclatures are either incomplete, ambiguous, and even false.
9.The convenience fee charged by travel portals is not mentioned in any advertisement
10.Many travel related ads mislead people by giving not quoting the all-inclusive prices. more  

View all 98 comments Below 98 comments
It is a question of reading through elaborate product specifications, that can be hard to understand for more than 98% of the users of ecommerce sites.
It can confuse to go through myriads of products on multiple websites, with different price points and packages.
We can put more pressure on ecommerce sites to be more clear and specific, by providing templates. The simple communication i receive from credit card companies to pay their credit cards often are misleading - as they do not follow the gudelines, by use language in the law to provide misguiding payment information to their customers. They must not use the language, but use the spirit of ease of consumer shoppng and payments.
Solution 1: Consumer to double confirm every feature, costs, hidden clauses and package selected (by using yes / no).
This post is not helpful. more  
For any misleading advertisements, the ecommerce should be penalised. more  
When the department knows the negatives of any AD why they are not taking any action? It is not necessary that some one has to complain for taking an action. Sue o moto action can be taken. Like Coca Cola, Pepsi and other packed items are banned in Canteen of Parliament. Why not in India? Does this means we are expendables? more  
Sale of products by tall claims, when it doesn't even match 50%, the consumer by writing a complaint with cc to consumer forum, should be suffice instead of the draconian process. If the manufacturer is clear, he should come and show in public the efficiency of the product as per advertisement. Else the manufacturer, advertiser and the celebrity in the Ad should be severally held responsible. Consumer has to say the product not as publicized in the Advt. It's the duty of all three to prove in a week's time max.
On the product supplied to the customer more  
There should be complaint redressal mechanism Like ombudsman more  
Post a Comment

Related Posts

    • Covid 19 billing standard for treatment

      See attached covid 19 treatment bill of 9 lakhs plus for 12 days of hospitalisation in a private hospital in palghar Maharashtra. If the govt of india doesnt standardize rates for covid ...

      By Aditi Gupta
    • Safety handling charges by e commerce companies

      E Commerce companies have started safety handling charges. This is essentially for using sanitizers,gloves and keeping ware houses clean. Ideally this is something that is expected. But in the name...

      By Rajay Kumar
    • Disobeyance of justice of consumer Forum by Godrej

      I have raised a complaint against godrej appliances at District Consumer Forum ,Puri. I have won the case .But the Company has not yet provided the service, Compensession or litigation amount after...

    • Misleading Advertisement by Unilever

      I request all of you to look at the attached picture and tell me how exactly can a sanitizer boost immunity. Thats the misleading claim by lifebuoy a brand of unilever If comp...

      By Seema Mehra
    • SAmsung AC Service is not responding, and Samsung is not taking calls or helping

      Hi Friends, I am in very bad situation, I have brought Samsung AC on 16th May and they installed on 19th May 2020. The AC ran fine on 19th from 20th it is not working . When i raised a t...

      By Satya Chilukuri
    • Warranty Extension due Covid 19

      I request the consumer affairs or home affairs department to pass an Order where all manufacturers are required to give two months extended grace warranty on all products and services where the per...

      By Sarita Ravichandran
    • Regarding online service providers exa. Web based services.

      I am a regular subscriber of magicbricks, this company provides web based services in realty business last year i purchased their plan by paying around Rs 45000/- and my plan was supposed to end in...

      By Anonymous Circle member
    • Cheating from Spice Jet

      Spice jet has cancelled my flight from Kolkata to Chennai , but did not refund my ticket amount. The credit shell balance is empty. I have tried to reach the customer service many times, but in v...

      By Anuvab Jana
    • Flight Fares range and ceiling defined

      DGCA released new minimum and maximum fare structure for routes. For the next three months, No flight ticket in India will be less than Rs 2,000 and and can not be more than Rs 18,600. These figure...

      By Vinita Agrawal
    • Refund rules for Air India cancelled flights

      Air India is not refunding the amounts paid for travel abroad in May but asking passengers to travel by 30th September 2020 or 31st March 2021 and pay the fare difference if any. Why sho...

      By Shantinath Jain
    • Can I claim without warranty..?

      Guys, bought one dell second hand refurbished laptop for 18K with one month verbal warranty, but same developed a major defect after 2 months of purchase. Seller refused to exchange of repair free....

      By Harish Verma
Enter your email & mobile number and we will send you the instructions

Note - The email can sometime gets delivered to the spam folder, so the instruction will be send to your mobile as well

Please select a Circle that you want people to invite to.
Invite to
(Maximum 500 email ids allowed.)