Misleading Ads - Inputs on Root Causes

Friends:

Below are the key issues as highlighted by you on Misleading Advertisements. Kindly review them and help us identify Root Causes for these Issues. Once we know the Root Causes, we will work on specific solutions that can be submitted to Government for implementation.

We look forward to your inputs!

Key issues on Misleading Advertisement

1. Some ads promise treatments which are not supported by medical science
2. Many travel related ads mislead people by giving not quoting the all-inclusive prices
3. Newspapers/channels do not object on publishing misleading ads
4. Misleading advt. cheats the public and causes lot of complications when they use the product
5. Many ads in newspapers promise jobs but people end up getting duped of money
6. Many fake real estate ads promise plots/houses at a low cost
7. Many ads mislead the consumer by targeting their emotional side
8. Many ads mislead by writing the negative things in very small letters
9. Another way in which consumers are misled is advertising by threatening the consumers on possible health hazards
10. Many agencies which are not genuine are easily advertising their products and misleading consumers
11. Many ads objectify women
12. Many ads promise to make you earn a quick buck, but instead they just dupe people of their hard earned money more  

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Have media do the work of it. Again it is not Govt. job to take care of this. Stop spending peoples money. more  
While TV commercials to be monitored by govt departments and govt should formulate a campaign which should be run on private channels too and not only Doordarshan. Campaign can be as simple as parents encouraging children to help in household activities depending upon their age. This itself will restrict children from sitting in one place. Also show family outings to some park or open areas, which shall be govt sponsored so that there is no entry fees etc. This would also reduce obesity and also encourage bonding in the nuclear families and also children get to learn team work. It will bring overall development for the child and the family. TV campaigns should show all these so that the parents are educated and encouraged with such inexpensive methods of child well-being more  
Govt's. "Jago grahak jago" Department can look after these fake advt. There should be a monitoring body who play a role of watch dog and save public from these cheats. There should be some filtering system ie, TV channles, News dailies etc should have some sort of veryfication methods prior to publication of fake advt. more  
1. The Supreme court findings : i . “ There cannot be any interference with the freedom in the name of public interest . The purpose of the press is to advance the public interest by publishing facts and opinions without which a democratic electorate can not make responsible judgment . “ was in a specific context and the Supreme court did not ordered in general under article 19 - 1- a. The clause [ a ] of 19- 1 is continued to take the requisite specific care of 19 – 2 therein provided for the public interest and social concern. : ii . “ Freedom of press is the heart of social and political intercourse. It is the primary duty of the courts to uphold the freedom of the press and invalidate all laws or administrations which interfere with it contrary to the constitutional mandate “. This envisaged the primary need of freedom of speech and expression and not a direction to neglect the prevalence of Social safety and prevention of public disorder , incitement to another , indecency & immorality . is the duty that is not to be neglected by the States as per the constitution . 2. Conclusively, the commercial aspect of advertisements of Press Print & T. V. Media shall not be against any laws in force like Indecent presentation of Women [ prohibition ] Act etc., and any other laws that may be opted by the Governments those strictly to prevent public disorder, creating incitement between gender that are primary to keep / maintain safety in the Society. 3. Supreme court specifically mentioned that commercial advertisements which are deceptive , unfair , misleading and untruthful could be regulated . Such also include those create/ provoke inciting nature , instigating to mala fide intentions , and which questions decency or morality those rout to public disorder ; the very second concept of the constitutional mandate . CONSIDERING THE VARIOUS ILL-CARRY AND CRIMINAL ATTITUDES IN THE SOCIETY INCLUDING WOMEN MENACE THAT GENERATED AFTER INTRODUCTION OF T. V. CHANNEL BUSINESS , THERE IS ABSOLUTE AND IMMEDIATE NEED TO FORMULATE SEPARATE CODES FOR JOURNALISTIC MEDIA & ENTERTAINMENT MEDIA . more  
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