FSSAI actions leading to increased cost to consumer

Fssai in consultation with us started this thing about HFSS foods and creating awareness about them. As a result see attached. Good part - cos coming up with less sugar alternative. Bad part - they come at a much higher price for consumer.

40 gm chocolate with 30% less sugar costs 50 rs. But 52 gm chocolate of regular sugar costs 40 rs. 1.25 rs/gm for low sugar and 0.77rs/gm for regular. So the low sugar alternate to cost 62% more to consumer.

FSSAI needs to fix this. Some of these companies are very shrewd doing it to please fssai now and then by bad pricing no sale will drive product out of market. Then say we tried.

Localcircles pls escalate this as fssai is not responsive at all. Low sugar or low fat or low salt foods must be priced at same exact rates. more  

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The observation and comments are enough to escalate the matter to next level. Local circle manager is requested to help. more  
The price should be equal, if not less as the they are saving sugar. It is the practice of the traders to en-cash weakens of the customer. More the demand more the price. As they do during festive season travelling. more  
It seems FSSAI in typical Govt office method has issued directives but fails to follow up. Even when FSSAI is fully aware that these Cos will have to act on directive. But to defeats the good intention they will take alternative methods to Cheat Customer knowing fully well that FSSAI like any Govt Deptt will go to sleep and has to be woken up by sending this as complaint and to see what the Co's are doing like reducing actual content. / ingredients, reduce weight, hiking price etc to cheat both the customers and Govt., more  
Good observation. Corrective steps should be taken. more  
Absolutely correct observation by Mr. Madhukar Sheth. It may be observed in common sweets also. One can observe visible presence of sugar particles in cheaper varieties of 'Laddoo's, compared to the costlier ones. 'Kalakand's of lesser sweetness costs more. Same is true for 'Rasogolla'. Listing and elaboration will be endless for bitter truths about sweets. more  
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