FSSAI actions leading to increased cost to consumer

Fssai in consultation with us started this thing about HFSS foods and creating awareness about them. As a result see attached. Good part - cos coming up with less sugar alternative. Bad part - they come at a much higher price for consumer.

40 gm chocolate with 30% less sugar costs 50 rs. But 52 gm chocolate of regular sugar costs 40 rs. 1.25 rs/gm for low sugar and 0.77rs/gm for regular. So the low sugar alternate to cost 62% more to consumer.

FSSAI needs to fix this. Some of these companies are very shrewd doing it to please fssai now and then by bad pricing no sale will drive product out of market. Then say we tried.

Localcircles pls escalate this as fssai is not responsive at all. Low sugar or low fat or low salt foods must be priced at same exact rates. more  

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View all 18 comments Below 18 comments
It seems FSSAI in typical Govt office method has issued directives but fails to follow up. Even when FSSAI is fully aware that these Cos will have to act on directive. But to defeats the good intention they will take alternative methods to Cheat Customer knowing fully well that FSSAI like any Govt Deptt will go to sleep and has to be woken up by sending this as complaint and to see what the Co's are doing like reducing actual content. / ingredients, reduce weight, hiking price etc to cheat both the customers and Govt., more  
Good observation. Corrective steps should be taken. more  
Absolutely correct observation by Mr. Madhukar Sheth. It may be observed in common sweets also. One can observe visible presence of sugar particles in cheaper varieties of 'Laddoo's, compared to the costlier ones. 'Kalakand's of lesser sweetness costs more. Same is true for 'Rasogolla'. Listing and elaboration will be endless for bitter truths about sweets. more  
Coco/choco is 1200 to 1600 Rs/Kg, varies. Sugar is 40/kg. If u decrease sugar cost of raw material will go up. Add Milk, make it milk chocolate to reduce price more  
Very correct observation. Every gram of sugar replaced by much more expensive cocoa powder and other fillers is going to raise the price of sugar free chocolate. more  
not the job of FSSAI. IT IS MEANT FOR QUALITY AND INGREDIENTS, NOT COST more  
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