FSS, FAT,SUGAR,SALT ARE ESSENTIAL FOR SURVIVAL : RDA, GUIDELINES ( RECOMMENDED DAILY ALLOWANCE)
R.D.A. GUIDELINES : (daily ie for the whole day)
Total FAT: less than 70gm
Total SUGARS: 90gm
Total SALT : 2.4gm as SODIUM
Saturates: less than 20gm
Carbohydrate: at least 260g
The CSE Analysis reveals that the brands have concentration of Salt and fat multiple times the R.D.A [Recommended Dietary Allowance ] The different Brands contained 2.4 to 6.7 times the RDA .
CSE, Centre for Science and Environment (Food& Toxins one of the arms)
Preview YouTube video Food safety: Dangerously high levels of salt and fat in Indian junk food
This is about the foods that are prepared in the factories and Restaurants and some times at households also. Some of the foods contain Fat content 2.1 to 5.6 times the RDA, In several Packaged foods.
These 3, FSS are not only added for taste , but human body requires them also for Calories.
BUT THE COMBINED TASTE OF THESE 3, FSS EATEN TOGETHER TRIGGER A STRONGER REWARD SIGNAL IN THE BRAIN, CONSUMER CRAVING DEVELOPS THAT TURN TO ADDICTION TO THAT BRAND.
Beware of commercial firms in their greed to make huge profits combine the 3 ingredients in high quantities to hook the consumers into Addiction to the Brand so that more is sold to generate more profit.
June 2019 : Childhood obesity is now an epidemic in India. With 14.4 million obese children, India has the second-highest number of obese children in the world, next to China. The prevalence of overweight and obesity in children is 15%. IN PRIVATE SCHOOLS CATERING TO UPPER-INCOME FAMILIES, THE INCIDENCE HAS SHOT UP TO 35-40%, INDICATING A WORRYING UPWARD TREND.
FSSAI comes out with regulations for packaged foods. For eg. Take a popular brand of snacks such as Khatta meetha : Latest composition:
Nutritional Facts Serving size: 1 Cup (35g)Serving per container: 6 (Note the size of the serving is 35 gm .This 35 gm supplies just around 5 % of RDA as we will be taking other food items also like meals etc, 3 times. The full pack size is 210gm )
Calories: 200Calories from (10% of the daily calorie intake)
FAT:130Total fat:14gSaturated fat: 3.5g- RDA -70 g – 5%
*SODIUM :130mg – RDA – 2.4gm as SODIUM . 6 Grams of sodium chloride (common salt) -- 5%
SUGARS: 3g - RDA - 90 gm 3%
CARBOHYDRATES:14g - RDA – 260gm 5.38.%
protein:4g Fiber:2g .
Note the size of the serving is only 35 gm (roughly 3 Table spoons.)and the pack size is 210gm . If we are conscious about this, it is snacks for enjoyment. if we don’t and go beyond 35 gm it becomes junk food. Then we witness change in girth, weight, heart beat, triglycerides.
Try and develop in children a taste towards fresh leafy vegetable and fruits , to replace / RESTRICT FSS foods that are manufactured with an ulterior motive towards profiteering . more
Non-nutritive sweeteners when used carefully may aid in reducing total energy intake and assist with weight loss/control while providing beneficial effects on related metabolic parameters.
Goal is simple. Help make plant based foods that people crave. The key to unlocking their full potential is to rewrite food design rules. Unravelling food's secrets is to explore how individual ingredients work together, focusing on important sensory experiences that drive consumer enjoyment. more