Improving functioning of eCommerce Cashback Programs

Below are some of the key solutions proposed by you to issues regarding eCommerce cashback programs. Kindly review the same and if you have any additional solutions, please share.

We look forward to your inputs!

Ecommerce cashback program – solutions

1.Terms and conditions of cashback programs should be clearly mentioned to the users and there should be no ‘finer details’
2.Cashback programs should only be run in accordance to the government regulations
3.Consumers should be given enough time to use the cashback they receive in their accounts
4.Companies which promise cashback but do not give it to the customer should be pulled up by the regulator and fined
5.Consumers should be given a choice of getting the cashback in their wallets or bank account
6.Cashback should not be used as a mechanism to manipulate prices and fool the customers
7.Whenever the rules of cashback are changed, users should be promptly notified
8.Conditions of usage of cashback should be clearly explained to the customer before he avails it
9.Department of Consumer Affairs should lay down a strict code of conduct against this misleading practice

Issues raised by consumers on eCommerce Cashback Programs
1.These cash back programs have a lot of terms and conditions attached to them
2.Cashbacks are wrongly being given to sell substandard products to consumers
3.Lot of times unnatural competition is brought by cashbacks
4.Even though the cashback giving company is registered separately and FDI policy says platform cannot influence prices directly or indirectly, it continues
5.Cashbacks have a very short ‘use by’ life
6.Many products promise a cashback but do not actually provide it
7.The cashback is credited on to the e-wallet and not to the consumer’s bank account.
8. Cashback is the mechanism through which eCommerce sites manipulate prices and discounts. more  

View all 68 comments Below 68 comments
Cashback period should be fixed item 3. more  
Cash back should not be reversed on cancellation of an order. A small administrative charges can be levied if the cancellation is due to the buyer. more  
Articles about the cash back offers should be published in your news letter more  
Majority of Cash back offers are always words oriented. It should be action oriented. A research on customer opinion about this cash back in the need of the hour. more  
In some cash back programs only a percentage of the accrued points in the wallet are usable per transaction. (Esp. Airline Booking websites)
In essence no one will be able to use the points benefit within the expiry period as you will not by flying every week in a month.
This is plain deception and cheating! Moreover the administration charges often add to the purchase which wil always be more than the discount availed.
Suggestion:
1.The Term "CASHBACK" can be restricted in usage to mean only cash deposited in the bank as refund
It should be barred from usage for wallet cash back or e cash

2. restrictions on using wallet cash per transaction is an unfair trade practice and must be barred more  
Post a Comment

Related Posts

    • Daikin AC service and parts cost exhorbidant

      I bought Daikin Inverter AC in 2017. Till last June it worked Fine. June 2019 it was not cooling enough. When complained Daikin service people serviced. It was OK for one week and again it was not ...

      By Veera Ragavan
      /
    • Covid 19 billing standard for treatment

      See attached covid 19 treatment bill of 9 lakhs plus for 12 days of hospitalisation in a private hospital in palghar Maharashtra. If the govt of india doesnt standardize rates for covid ...

      By Aditi Gupta
      /
    • Safety handling charges by e commerce companies

      E Commerce companies have started safety handling charges. This is essentially for using sanitizers,gloves and keeping ware houses clean. Ideally this is something that is expected. But in the name...

      By Rajay Kumar
      /
    • Disobeyance of justice of consumer Forum by Godrej

      I have raised a complaint against godrej appliances at District Consumer Forum ,Puri. I have won the case .But the Company has not yet provided the service, Compensession or litigation amount after...

      By SUNIL KUMAR SAHOO
      /
    • Misleading Advertisement by Unilever

      I request all of you to look at the attached picture and tell me how exactly can a sanitizer boost immunity. Thats the misleading claim by lifebuoy a brand of unilever If comp...

      By Seema Mehra
      /
    • SAmsung AC Service is not responding, and Samsung is not taking calls or helping

      Hi Friends, I am in very bad situation, I have brought Samsung AC on 16th May and they installed on 19th May 2020. The AC ran fine on 19th from 20th it is not working . When i raised a t...

      By Satya Chilukuri
      /
    • Warranty Extension due Covid 19

      I request the consumer affairs or home affairs department to pass an Order where all manufacturers are required to give two months extended grace warranty on all products and services where the per...

      By Sarita Ravichandran
      /
    • Regarding online service providers exa. Web based services.

      I am a regular subscriber of magicbricks, this company provides web based services in realty business last year i purchased their plan by paying around Rs 45000/- and my plan was supposed to end in...

      By Anonymous Circle member
      /
    • Cheating from Spice Jet

      Spice jet has cancelled my flight from Kolkata to Chennai , but did not refund my ticket amount. The credit shell balance is empty. I have tried to reach the customer service many times, but in v...

      By Anuvab Jana
      /
    • Flight Fares range and ceiling defined

      DGCA released new minimum and maximum fare structure for routes. For the next three months, No flight ticket in India will be less than Rs 2,000 and and can not be more than Rs 18,600. These figure...

      By Vinita Agrawal
      /
    • Refund rules for Air India cancelled flights

      Air India is not refunding the amounts paid for travel abroad in May but asking passengers to travel by 30th September 2020 or 31st March 2021 and pay the fare difference if any. Why sho...

      By Shantinath Jain
      /
Share
Enter your email & mobile number and we will send you the instructions

Note - The email can sometime gets delivered to the spam folder, so the instruction will be send to your mobile as well

Please select a Circle that you want people to invite to.
Invite to
(Maximum 500 email ids allowed.)