27% eCommerce shoppers spent over INR 1000 in the latest Amazon and Flipkart sales

August 12, 2020, New Delhi: COVID-19 is changing the way Indians do a lot of things starting with how they shop for their needs. Every year in August, many ecommerce platforms announce various sales to woo their customers. This year’s sales have become all the more important to the consumers since many since March have gotten into the habit of ordering what they need via ecommerce platforms, keeping themselves safe from COVID-19.

LocalCircles closely tracks Indian consumers behaviour via its Mood of the Consumer survey and various other surveys. To get a pulse of how many Indian consumers shopped during these sales and how much did they spend and the primary reasons for shopping, LocalCircles conducted a consumer survey. The survey received over 17,000 responses from 211 districts of India.

In the first question, ecommerce consumers were asked how much they spent in the recent sales held by Amazon and Flipkart from August 6th onwards. 7% said they spent over Rs. 10,000 while 20% said they spent between Rs. 1000 and 10,000. Another 7% said they spent up to Rs. 1000 while 36% said they browsed through the sale but did not shop. 30% said they did not even visit the sites.

27% of eCommerce shoppers spent over INR 1000 in the recent Amazon and Flipkart sales that started August 6th

This shows that 27% of ecommerce shoppers spent over Rs. 1000 in the recent Amazon and Flipkart sale that started on 6th August. After the success of its two-day Prime Day sale, Amazon India on Saturday announced its 'Freedom Sale’ which will run until August 11 and includes various deals. Flipkart’s Big Savings Day sale was live from 6-10 August and saw millions of Indians come online for shopping.

When asked what were the key reasons that they shopped during these sales events, 43% said they did not want to step out for shopping and discounts were good online, while 11% said they shopped only due to the good discounts. 36% said they only shopped online as they wanted to stay safe and did not want to step out of their houses. 10% said they shopped online as it would have been time consuming to trying to find everything in the market.

79% consumers who shopped during the recent Amazon and Flipkart sales events did not want to step out for shopping

This means that 79% of the consumers who shopped during the recent Amazon and Flipkart sales events did not want to step out for shopping due to the COVID fear.

In the various discussions on LocalCircles, consumers have indicated how many held back their big ticket purchases in the months of March – May and hence there was the pent up consumer demand that the ecommerce platforms may have been able to benefit from. Consumers indicated they purchased gadgets, i.e. laptops, mobile phones, tablets, printers, related supplies, routers and related items as well as fashion, household items and essential supplies. Work from Home and Online Classes seem to be big contributors to the orders placed by consumers.